Making Tracx

The Friday Five for May 22nd, 2015

Posted by Marketing on May 22, 2015 9:44:05 AM

Every Friday we'll provide a quick rundown of our favorite social media content that gained traction online over the course of the week. The articles shared are identified using the Tracx social business management platform. We'll cover everything from social media industry-related content, to unique projects that we feel utilized social data in a powerful way, to pieces that simply peaked our interest or made us think about a given topic differently.

So, without further ado, we bring you the Friday Five!

Information Age: How Businesses Can Get Social Media Right

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Organisations must go where the conversation is – and that means listening to, monitoring and engaging with social media.

9 Ways of Gathering Meaningful Data About Your Customers

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Understanding your customer better isn’t as complex as you might think, but it does require a thoughtful analysis of where and how you can collect meaningful data.

How To Execute An Effective Social Media Marketing Plan

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Social media marketing has evolved from more than just a fad and presents businesses with unlimited opportunities to reach their targeted customers.

Negative Comments & Reviews Could be Good for Your Business

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Getting negative feedback can be a deflating experience, especially if it’s on social media where everyone sees it. But there are several approaches to dealing with negative comments and reviews.

4 Ways GE Capital Uses Social Insights to Power Digital Marketing

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Australian digital and social insights team shares how it is turning customer intelligence into actionable insights that are fuelling more targeted digital campaigns

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Topics: #FridayFive

Tracx Wins TiE50 Top Start-Up Award

Posted by Marketing on May 21, 2015 9:50:52 AM

tie50_logoNEW YORK, May 20, 2015 /PRNewswire/ -- Tracx Inc., the leading social business management platform, today announced it has won the prestigious 2015 TiE50 Top Start-Up Award for its depth and strength in delivering predictive analytics, visual listening and sentiment analysis to social enterprises around the world.  Recognized at TiEcon 2015, the world's largest gathering of entrepreneurs, technology innovators and business leaders in Silicon Valley and worldwide, Tracx stole the spotlight in this highly competitive annual awards program, for which 160 companies are selected to compete for the top 50 spots out of more than 2700 international applicants. 

Companies were evaluated on three parameters: Business Model, IP Value and Leadership team, and a panel of 60 highly accomplished serial entrepreneurs, venture capitalists, angel investors, CEOs and well-rounded technology experts determined the winners.

"We are honored to win the TiE50 Top Start-Up award and to be recognized for our unique strengths in a sea of competitive enterprise social media monitoring products," said Eran Gilad, CEO of Tracx. "We are proud to be acknowledged for taking social intelligence to the next level, by delivering the first and only enterprise-scale visual listening solution, along with accurate mixed-sentiment analysis and cross-channel predictive insights that change the way businesses engage their audiences, one image and sentiment at a time."

The TiE50 track record since its inception in May 2009 shows that more than 90% get funded within the first year. About 120 of these companies have already exited.

"TiE50 has become a global brand that attracts thousands of companies worldwide. A star attraction of the conference is the TiE50 presentations where audiences are treated to amazing ideas and innovative technologies. This competition was keenly contested and Tracx is clearly one of the world's best," said Ram K. Reddy, the program chair.

About Tracx

Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. More than 450 brands worldwide rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit www.tracx.com.

About TiEcon:

TiEcon is the world's largest conference for entrepreneurs and intrapreneurs with loyal participation from top technology companies, leading venture capital firms, and global service providers. TiEcon 2015 attracted 4,700+ attendees from across the world – including CEOs of established companies to first-time entrepreneurs creating new companies, to leading investment professionals and corporate executives. TiEcon was listed by Worth Magazine as one of the 10 best conferences for ideas and entrepreneurship along with TED and the World Economic Forum. For more information on TiEcon, visit http://www.tiecon.org/.

About TiE:

TiE is a global not-for-profit organization fostering entrepreneurship through mentoring, education, and networking. We consider entrepreneurship to be the single most powerful instrument to advance global prosperity. TiE is a global network of over 60 chapters in 17 countries with a worldwide membership of about 14,000 that include successful entrepreneurs, venture capitalists, corporate executives, and aspiring entrepreneurs. For more information on TiE, visit www.tie.org.

All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

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Topics: press release

The Friday Five for May 15th, 2015

Posted by Marketing on May 15, 2015 10:13:33 AM

Every Friday we'll provide a quick rundown of our favorite social media content that gained traction online over the course of the week. The articles shared are identified using the Tracx social business management platform. We'll cover everything from social media industry-related content, to unique projects that we feel utilized social data in a powerful way, to pieces that simply peaked our interest or made us think about a given topic differently.

So, without further ado, we bring you the Friday Five!

How to Have Killer Social Media Engagements

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Here are some best practices for a killer social media engagement. 

How the Bank of England Predicts Economic Trends Through Social Media Monitoring

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Social media has become a hot button issue for all industries. What was the motivation for the Bank of England to start data mining social attitudes?

5 Tips To Help You Achieve More With Social Media Marketing

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Here are a few tips that’ll help you increase the effectiveness of your social media campaigns and achieve more tangible results. 

Hints From The Pros: Social Media Done Well Requires Risk

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Panelists at the Hub Convene conference say successful social media efforts are backed by a strong strategy and purpose.

The Social Why Behind Burger King's Chicken Fry

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Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the brand's senior media director.

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Q+A: Adi Kleiman, VP of Products, on Tracx's Smart Publishing Release

Posted by Marketing on May 13, 2015 2:04:00 PM

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The following is a Q+A held with Adi Kleiman, VP of Products at Tracx.

Can you give us some background on your experience in the social media industry? 

I started my enterprise social media career at SAP, helping build its first professional community network, and bringing social into the enterprise. This was back when Facebook had just started and the idea of social communities driving business decisions, innovation and collaboration was very new.

How long have you been with Tracx? 

I've been with Tracx for about 3 years now.

What has made you stay with Tracx over the past 3 years? 

That's a very easy answer. The cutting edge technology and innovation, and the warmth and curiosity of the amazing team here.

How have you seen the Tracx social business management platform evolve over the past 3 years? 

The changes and evolvement of the platform have been amazing to see first hand. We’ve grown the number of modules and use cases that we cover, we’ve optimized our UX for enterprise clients, and we’ve added crucial collaboration capabilities to support the central place that social is taking in the core of today’s enterprises. Plus, we understand that social is a cross enterprise need, and we’ve been expanding to the mobile world and command center solutions.

How do the recent updates to the Tracx social business management platform change the way that enterprises and brands view social data? 

Social media is at the core of everything that enterprises and brands do today – from marketing, to customer care, to new product launches, crisis management, product ideation, and hiring. With the recent updates to the Tracx platform, which includes Smart Publishing, making the best decisions possible in real-time, and driving engagement from actionable insights has never been easier. The understanding that social is right here, right now, and that it usually feeds other sources of data as it is the first channel for immediate feedback, puts our clients at the front lines of their organizations. With the recent updates, they can making smarter decisions and translate these into actions such as publishing and engaging with their consumers. 

What would you say are the main key differentiators when looking at Tracx versus other social media management systems currently on the market? 

Without a doubt our level of innovative analytics, done over huge amounts of data (big social, right?) in real time, and the ability to immediately translate that into action, within the relevant context or use case of the user.

What does the future hold for Tracx?

Tracx will continue to be the leading integrated social business management system that it is today. Our unified approach has proven itself and we will invest in it even further – bringing more innovation to smart insights that lead to immediate actions.

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Topics: Q&A

Using Social Media Effectively While Complying With The Rules and Regulations In Your Industry

Posted by Marketing on May 12, 2015 9:57:57 AM

Joanna_Belbey

 

The following is a guest blog post by Joanna Belbey, Social Media and Compliance, Actiance.

Your firm and your customers are faced with a complex communications landscape that is rapidly changing.

If you turn back the clock 20 years ago, there was only email. Nowadays, email is just a one piece of a much bigger pie. Companies are deploying new forms of communication left and right, and the pace is only accelerating. It’s likely that you’re using several real-time communications tools to do business at this very moment. I know I am. Just this morning, I emailed, sent instant messages, texted and Skyped with my colleagues, sent direct messages on Twitter, communicated with clients via Inmail on LinkedIn, and even used WhatsApp to collaborate with a consultant in the UK.

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Constantly changing new channels that your clients and employees use to communicate.

Your firm and your clients could be using Unified Communications platforms like Microsoft Lync and IBM Sametime, or collaboration tools like Chatter, IBM Connections, or Jive, or it could even be IM networks such as corporate Lync IM or maybe a public-facing one like Yahoo! Messenger. You may even be using community networks geared towards specific industries. For instance, Reuters and Bloomberg are widely used in the financial services sector. And, of course, we can’t forget the social networks - Facebook, LinkedIn, Twitter, YouTube, Pinterest and others.

And also we can’t forget about other forms of communications your employees may be using in the organization, whether blessed by IT or not. These could be applications like blogs, wikis or Dropbox.

However, at the end of the day, you still have to comply with all applicable regulations, corporate policies, and legal requirements pertaining to electronic communications.

Specifically, you want to be sure your company stays out of the regulatory and legal crosshairs. There are more than 10,000 rules and regulations that govern electronic communications in the US alone. Your firm’s compliance team is responsible for interpreting existing rules and regulations as they apply to these new forms of communications and provide proof of compliance when regulators conduct audits. Regulatory sanctions have already begun in regulated industries. And, if your company is sued, compliance teams can be mired in electronic discovery which can take days and weeks to piece together conversations.

In my role as a social media and compliance specialist, I am tasked with keeping up with an alphabet soup of the various regulators around the world. Where it’s the FTC, FINRA, SEC, SEBI, IIROC, FFIEC, NAIC, FDA or even FDA, they are all charged with protecting the public, the investor, or the patient. Regulators view these new communications channels, such as social media, as just another form of communications and ought to be treated as such. So at a high level, there are 4 essential areas of compliance that firms should consider before launching an external or internal social media campaign:

  • Record keeping. All business records on any type of electronic communications, whether email, instant messages, collaboration or social media need to be captured, archived and made e-discoverable.
  • Data Protection: Firms must protect client and corporate data from being leaked inadvertently or maliciously. Firms also need to create internal ethical walls to prevent groups with conflicts of interest from communicating with each other. Also, protect users from themselves, as they will naively click on links on social media that will introduce malware into your organization.
  • Advertising. Firms should follow existing advertising rules whether they have received guidance about social media from regulators or not. Communications need to be truthful, include proper disclosures, and be appropriate. And in certain industries like financial services, there are special prohibitions against client testimonials and guarantees of performance.
  • Supervision. Most importantly, firms need to “evidence” (or prove) that they are supervising communications of associated persons.

Ready to get started? Here are three ways to stay in compliance, regardless of industry:

  1. Interpret and follow existing rules. Social media is viewed no differently than any other type of electronic communications. The content, not the channel, is determinative. All the existing recordkeeping, advertising and supervision rules apply.
  2. Be sure to have a social media policy in place. Regulators want to see that organizations have robust social media policies and procedures that include how disclosures are used and how firms maintain the appropriateness of their communications.
  3. “Evidence” or prove that you are supervising your employees’ activities. Regulators are interested in how these policies and procedures are actually being implemented in your firm. Consider training your teams on both what’s not allowed as well as best practices so they can be more effective right from the beginning. Some firms ask their employees to “attest”, or sign off, that they have read and understand your internal social media policies. And finally, run reports that demonstrate your firm has supervised or reviewed a pre-set percentage of these activities and document your actions when you identify prohibited activities. 

Want to learn more about compliance? Connect with me on LinkedIn or follow me on Twitter @belbey

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about tracx

Tracx is a 360-degree social media management software (SMMS) platform delivering unified social intelligence that allows enterprises to manage, share and extract actionable insights, threats and opportunities from the social web.