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Tracx is a 360-degree social media management software (SMMS) platform delivering unified social intelligence that allows enterprises to manage, share and extract actionable insights, threats and opportunities from the social web.

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#Gaza Conflict Analysis Through Hashtags

 

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The conflict in the Middle East has once again reared its ugly head as Israel and Hamas are fighting in the Gaza strip, drawing global attention and invoking conversations on social media.

Nowadays real time news is spreading mostly in social channels where you can also find supporters from both sides sharing stories, photos, videos and trying to show the world their personal experience of the conflict.

One of the most efficient ways to get your story heard is by using hashtags, primarily on Twitter, Facebook, and Instagram. We’ve captured the most viral hashtags surrounding the conflict, and then we analyzed how they were used in order to evaluate the magnitude of supporters on either side. Mass amounts of data were pulled in starting on July 6th. Resulting in 41 million posts and interactions by 12 million people.

Breakdown of the most trending hashtags surrounding the conflict:

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Users tried to spread their ideas by using hashtags that aligned with their side and agenda. We measured these groups and then analyzed the volume of content for each sides’ hashtags out of the total engagement (posts and interactions).

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The population of Arab states far outnumbers that of Israel, so we dove deeper into this volatile subject to understand if there is another explanation for the gap - benchmarking the “overall” related content that was published against the “pro” content. 

The importance of hashtags

Hashtags create a common idea or theme that others can easily borrow and use to express their opinions and share as part of a “group think” mentality that surfaces again and again on social media. We found out that while 67% of the content related to the Palestinian side of the conflict carried one or more pro-Palestinian hashtags, less than 25% of the content describing the Israeli side of the conflict contained one or more pro-Israeli hashtags. Again, we see that using hashtags helps people find and engage with content in the social sphere, making the content viral and trending on each network. And with the rise of a more visual sharing ecosystem, hashtags are quick snippets of text that don’t detract from the images shared, but instead, add a viral-inducing component.

Visual Social “Journalism”

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The adage: “A picture is worth a thousand words” is evident throughout social media. Social media was buzzing with images of the conflict from both sides.

In the last 18 months, we’ve seen Instagram grow rapidly and people use it not only to share their lifestyle but also to spread their opinions and engage with brands and influencers in all aspects, including politics, so it was no surprise to see massive Instagram engagement focused on the Israel/Hamas conflict when analyzing all posts and interactions. 

Is Social Media Indicating Peace? 

We analyzed other keywords and hashtags that we wish would have driven the conversation forecasting a (fast) resolution to the conflict and found the following:

Peace – appeared only in ~4% of the conversations

Cease Fire was discussed ~1% of the conversations

US involvement in resolving the crisis ~2% of the conversations

Scope

Within Tracx, we kept the focus somewhat broad and then honed it on top hashtags that trended highly across the conversations. Below is insight into the hashtags we surfaced and tracked theough the Tracx social media platform:

General hashtags that were reviewed:
#gaza #israel #hamas #palastine #irondome #Shujaia #protectiveedge

Pro Israeli hashtags that were reviewed:
#israelunderattack #israelunderfire #prayforisrael  #standwithisrael #istandwithisrael

Pro Plastinian hashtags that were reviewed:
#gazaunderattack #gazaunderfire #freegaza #freepalestine #palestineunderattack #prayforpalestina #prayforpalestine #pray4gaza #prayforgaza #savegaza
 

The #FridayFive for July 25th: Comic Con, LeBron, and Royal Photobombs

 

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Happy Friday everyone! Today we continue the tradition of the #FridayFive here at Tracx. Each Friday, we’ll provide a quick rundown of our favorite content that gathered significant traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform.

Using Tracx technology, this dashboard collects trending content to present a complete and holistic view of what’s popular across the social web, in real-time. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

Fifty Shades Of Grey - Official Trailer (Universal Pictures)

The official trailer for the much-anticipated film 50 Shades of Grey was released Thursday morning via Twitter. The movie, which is based off of the immensely popular E.L. James novel released in 2011, will hit theaters in February of 2015. The social media sphere is bursting with excited chatter not only about the movie’s release, but the trailer itself.

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But while the majority of the talk surrounding the film is extremely positive, some people are voicing a slightly different opinion…

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Regardless of one’s personal thoughts on the trailer, there’s no doubting that this movie will make a killing at the box office come February, and the controversy will only push sales further.

‘Weird Al’ Yankovic’s Parody Domination

What is going on? I feel like I’m in the Twilight Zone… I remember being 10 or 11 years old and owning a Weird Al Yankovic CD, on which the charismatic jokester released wholesome, nerdy renditions of popular songs at the time. Fast-forward 12 years and the same exact thing is happening today. 

Not only does it look like Weird Al hasn’t aged a bit, but his bread and butter act hasn’t changed either. His 14th studio album entitled Mandatory Fun was released on the 15th, and to celebrate he’s put out one music video per day via YouTube for the first week. The clips have gained significant traction, so much so that an entire playlist named Trending: ‘Weird Al’ Yankovic’s Parody Domination is currently featured on the “What’s Popular” page on YouTube.

The comedian is everywhere nowadays, being interviewed by magazines and appearing on radio shows all over. In this interview with VICE, Yankovic explains that he’s doing exactly what he loves, and he’ll continue to do so until he’s lost his audience…You’ve got to respect him for that at least…

LeBron James Redemption (Frank Caliendo as Morgan Freeman)

As we all know by now, LeBron James is headed home to Cleveland to raise his family, mentor young athletes, and hopefully serve as a positive role model to the nation’s youth while playing for the Cavaliers. James took an entirely different route in announcing this decision than the one he took when publicizing his move to Miami four years ago. This time, LeBron released an essay/letter that came straight from the heart and rationally explained his decision making, both past and present. That being said, it can be inferred that James has matured quite a bit, and is looking for some sort of conscience cleansing or redemption. 

Appropriately, Frank Caliendo does an amazing “Morgan Freeman from Shawshank Redemption” impersonation, and he recently read James’ public address on the Mike & Mike radio show. This video has since gone viral, being shared like crazy on all of the most popular social platforms.

The Queen of England Photobombs an Olympian

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The tweet featured above spread like viral wildfire towards the end of this week, as the Queen of England executed a proficient “photobomb” entirely by accident. In Glasgow for the Commonwealth Games, two members of the Australian women’s field hockey team were posing for a selfie (…of course), and when they checked the photo none other than the Queen herself was lurking over their shoulders. 

The photo was posted to athlete Jayde Taylor’s Twitter account, and has since been retweeted almost 9,000 times, and favorited by over 7,000 people. Media outlets have also contributed to the spreading of the image across the internet. 

Taylor even challenged Ellen DeGeneres, tweeting the photo at her and jokingly claiming that her selfie trumps Ellen’s epic shot from the Oscars.

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#ComicCon2014 / #SDCC

Comic Con San Diego is in full swing. Fans with four-day tickets to the sold out pop culture convention were granted access to the showroom floor Wednesday night, where they were the first people to lay eyes on a 10-foot tall Transformer, a Lego Spider-Man, and a life-size Darth-Vader-inspired, road ready Hot Wheels car… Yup, sounds pretty crazy. Fans of all things involving imagination took primarily to Twitter to voice their excitement for the upcoming events at the convention, while others who couldn’t make it expressed their dismay.

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While Comic Con is underway, there is a constant stream of tweets flowing in with the hashtags #ComicCon2014 or #SDCC. Besides fans going nuts with excitement, these tags are also used for brands and participants in the convention to keep their followers updated on the schedule of events for the days to come. Simply click either of the hashtags above to stay up to date on the action!

#ThursdayThrowdown: Scrabble vs. Words With Friends

 

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Social media can be efficiently utilized as a means to gauge how significant a product’s impact has been on popular culture since its inception (and an indicator of its longevity). By analyzing the volumes of posts, and the content of the posts themselves produced in relevance to a product, we can then gain insight into how that product has affected people’s everyday lives. 

Today we continue the #ThursdayThrowdown series at Tracx. Periodically, we’ll take two brands, events, or trends that we’re interested in and put them head to head using Tracx technology.

This week we’re looking at old versus new by pitting Scrabble against Words with Friends. Scrabble, a classic word game in which players use wooden letter tiles to spell words, hasn’t changed much since its original version was released over seventy years ago. In 2009, Zynga published Words With Friends, a mobile app that featured a virtually identical game. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences represent their impact on today’s cultural climate.

Conversation Volume

Graph showing conversation volume over time for words with friends and scrabble

Over the last five weeks, Scrabble has been mentioned on social media nearly four times as often as Words With Friends. While both companies see a discussion of gameplay, Scrabble’s larger cultural cachet boosts the game’s social media footprint significantly.

Many of the most engaging posts about Scrabble reference the game’s substantial impact on pop culture over the last 70+ years. In June we saw a significant increase in conversation due to an Elite Daily Article entitled, “A Call To End All Games: I Like You, You Like Me, So Let’s Cut The Bullsh*t”  which uses children’s games as a metaphor for the dynamics of modern-day courtship. People shared this article relentlessly with their Twitter and Facebook networks.

Another popular post from 9Gag featured on Twitter uses Scrabble to poke fun at the German language, and received over 6,000 interactions. 

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Since the humor in both posts revolves around gameplay, either one could have just as easily referenced Words With Friends, as the mobile app kin to Scrabble is played almost exactly the same way. However, users’ decisions to post about Scrabble instead of WWF reveals the game’s larger pop cultural role. Scrabble has become an icon in today’s society.  

Winner: Scrabble

Demographic Diversity

Scrabble Words With Friends Age Demographics resized 600People discussing Words With Friends are typically on the younger side, and in general older people aren’t talking about the mobile game online very much at all. Scrabble, fitting with its reputation as a family game, experiences conversation driven by all age demographics. Scrabble wins when looking at social conversations by age because it not only has more penetration and relevancy, but also because its appeal to all age groups makes it a perfect family game. This makes sense, as Scrabble needs to appeal to family since it’s often parents who buy games for their children. Further, it is definitely not uncommon for adults to play together as well. 

Winner: Scrabble

Content

When looking at the conversation drivers relevant to Words With Friends, a lot of discussion references technical issues rather than the experience of the game. Conversation drivers such as “android,” “iPad,” “iPhone,” “iPod,” “Google,” “username,” and “Facebook” appear regularly. 

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On the other hand, words related to gameplay are much more prevalent in the Scrabble discussion, where the conversation drivers include terms such as “enjoy,” “friends,” “fun,” “game,” “kid,” “dictionary,” “board,” “point,” and “age.”

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After looking at the word clouds featured above, where larger font size represents more mentions of the term, it’s clear to see that Scrabble beats out Words With Friends when it comes to conversation drivers that represent users having a fun, carefree time.

Winner: Scrabble

Top Influencers' Audience

Within any social media conversation we can identify influencers, the users whose consistently strong content reaches a large audience and inspires an enthusiastic response. Compared with the influencers who discuss Words With Friends, those who discuss Scrabble are more powerful with much larger bases of followers, fans, and subscribers. Check out the graph below to see the relative audience sizes of each brand’s top five influencers. 

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Winner: Scrabble

AND THE WINNER IS...SCRABBLE

Scrabble’s win shouldn’t come as a surprise, since the classic board game outperformed Words With Friends in every social category we measured.


Even though the Words With Friends mobile app emphasizes social sharing, its social penetration hasn’t kept up with the popularity that Scrabble has accumulated across multiple demographics. Scrabble’s decision to stick with its classic, physical board game rather than update it for the digital world reflects the company’s time tested principle: If you make a good game, people will play and discuss it.

7 Reasons Why The Tracx Gorilla Won’t Be Using Facebook Mentions

 

Tracx Gorilla: Facebook Mentions App doesn't replace TracxMeet the Tracx gorilla. Our resident mascot has surprised us all with outspoken opinions on recent social media industry news. This week, he's been following the announcement of Facebook's new Mentions App. The app allows celebrities, athletes, and musicians to monitor their mentions on Facebook and then join the conversation.

The Tracx gorilla is thrilled to see more companies integrating social tracking with publishing, and he thinks Facebook Mentions will give many celebrities a great start at easing themselves into social listening. Still, he has a hard time imagining using the new app for himself. Here's why. 

1. He isn't famous enough to qualify

Mentions can only be used by Facebook’s verified celebrities, athletes, influencers, and musicians, which leaves our gorilla feeling a little neglected. He may not have the biggest fan base, but he still needs to monitor his online footprint. He isn’t the only one; plenty of awesome folk have been excluded from Mentions, but our gorilla is still feeling the sting.  

2. Only people can use mentions

The Tracx Gorilla understands that gorillas aren't exactly Facebook's target audience, but he's surprised to see that brands and companies are also excluded from using Mentions. Social listening isn't only for famous individuals - it's useful for any organization that's interested in listening and engaging its online audience. 

3. He wants more than Facebook conversations

Facebook Mentions, by definition, measures only Facebook. Different social networks are conducive to different types of conversations. An album of concert photos will probably end up on Facebook, a selfie taken at a baseball game could end up on Instagram, but a live analysis of a convention’s keynote speech will probably take place on Twitter or even a blog. Our gorilla needs a social tracking tool that captures the full spectrum of online discussion in real time, regardless of the social channel. 

4. He can't do all his work on an iPhone


Tracx Gorilla trying to use the Facebook Mention app Mentions is an iOS app, so it’s meant to be used on an iPhone or iPad, which is very limiting and neglects Android and desktop users completely.

As convenient as mobile devices are, they're uncomfortable to work on for long stretches. We doubt our gorilla's big paws can get out even a sentence on those tiny iPhone keyboards.

The gorilla gets through the day by switching back and forth from his phone to his computer, and he needs a social listening platform that can do the same.

Besides, his team here at Tracx works on a diverse array of devices: Android, Windows, and Apple are all represented. The Tracx gorilla needs to do his social listening and engagement on a platform that's flexible enough to work with any internet-enabled device. 

5. Mentions can't stop "Oops moments"

Our gorilla has been known to put his foot in his mouth, so he’s no longer allowed to post on social networks without approvals and governance. Without structure that allows celebrities and their staffs to submit their posts for approval, there’s nothing to stop the Tracx gorilla from posting his inappropriate views on banana rights.

6. Engaging Everybody Means Going Beyond Facebook

Even a gorilla knows that Facebook isn’t popular with everybody. Younger users tend to prefer Twitter and Instagram, and some of the savvy social media managers our gorilla wants to connect with are most active on blogs and forums. His international audience also uses local social networks, whose conversations he can’t afford to miss.

It’s important to get the full conversation. He wants to see anywhere he is mentioned so he can join the conversation, but also to understand the context.

7. Social listening is bigger than mentions

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Our gorilla isn’t old enough to remember the days when social listening was all about simply counting mentions, likes, or followers. He grew up in a new-aged social media world that goes much deeper, and he can’t imagine missing out on deep analysis like conversation grouping, sentiment tagging, and influencer identification.  

 

Our gorilla was relieved to find out that Facebook Mentions won’t be replacing Tracx anytime soon. The new app is an easy fit for a celebrity in need of a surface-level glance at Facebook posts, but for a not-so-famous gorilla that wants an in-depth analysis of relevant social media conversations across channels, and needs to be able to access that analysis from many devices, Tracx is still the platform of choice.

And he loves using Tracx's own mobile app, which, like Facebook Mentions, allows him to stay involved in social conversations while on the go, but as an improvement upon the Mentions app, the Tracx mobile app gives him the ability to join in the social conversation across multiple networks. (Plus, it relies upon the Tracx platform and includes Tracx's leading approval workflows.)

 

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You Have 10 Days Left To Celebrate National Ice Cream Month!!!

 
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It’s summer, the sun is shining, the weather is hot, you’re sweating, and you need a refreshing treat… What comes to mind? Ice cream, of course! Everybody loves ice cream, from babies to the elderly (no chewing necessary!), and everyone in between. In honor of the holy grail of frozen desserts, U.S. President Ronald Reagan declared July to be National Ice Cream Month in 1984. More particularly, the third Sunday of each July is National Ice Cream Day, a day for ice cream vendors to provide celebratory deals for patrons and sugar enthusiasts to eat their hearts out.

As with most holidays these days, social media experienced a boom of activity surrounding this year’s National Ice Cream Day. Millions of ice cream posts were created across all major social networks such as Facebook and Twitter, but most notably the hashtag #NationalIceCreamDay began trending on Instagram towards the end of last week. Over 20,000 pictures and videos were uploaded with the tag on the photo-sharing network.

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But it wasn’t just individuals that turned to social media to celebrate National Ice Cream Day. Some major brands got in on the action as well. 

Ben & Jerry’s ice cream trucks rolled around Portland, Oregon and New York City on Sunday offering up free scoops of Salted Caramel Brownie and Hazed and Confused, two new premium flavors in their recent Cores line. The trucks are taking a break today after a busy weekend, but don’t worry, they’ll be back in action tomorrow.

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Carvel, the shop best known for its soft serve ice cream, offered throwback prices on National Ice Cream Day via a coupon on their Facebook page. Cones were priced at as cheap as only 80 cents for the day!

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Baskin Robbins took a larger-scale approach, offering free waffle cone upgrades with the purchase of any double scoop of ice cream throughout the entirety of National Ice Cream Month.

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However, ice cream remains a significant topic on social media throughout the summer, not just during National Ice Cream Month. As discussed in our blog post HERE, Ben & Jerry’s already rocks the social sphere, but could have better capitalized on an out-of-the-blue marketing opportunity by harnessing the power of a unified enterprise social media management system.

Whether you're looking at National Ice Cream Month, ice cream in general, or even women's fashion apparel, it's important to see the big picture. Tracx uniquely provides this deep level of insight into every aspect of your brand's social ecosystem. To learn more about Tracx, register for a product tour below.

The #FridayFive for July 18th

 

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Happy Friday everyone! Today we continue the tradition of the #FridayFive here at Tracx. Each Friday, we’ll provide a quick rundown of our favorite content that gathered significant traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform.

Using Tracx technology, this dashboard collects trending content to present a complete and holistic view of what’s popular across the social web, in real-time. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

Coolest Cooler

This has got to be one of the best inventions ever. The Coolest Cooler has taken the internet by storm, raising almost $6 million in its first week on KickstarterThe Coolest features a built in blender, a removable Bluetooth speaker, a USB charger, a gear tie-down feature, a cutting board and plates, a bottle opener, and built in LED lights. The invention had Twitter buzzing this week, and media outlets in particular created content aimed at spreading the word about this awesome new product.

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RE2PECT

The sports world paid homage to one of the greatest baseball players to ever play the game this week, as Derek Jeter announced his plans to retire at the end of the MLB season. Over his career, Jeter has not only won 5 World Series rings with the New York Yankees, but he has also established himself as a respectable sportsman, consistently maintaining solid character at the highest level of play. Fittingly, the Jordan brand’s RE2PECT campaign is receiving huge amounts of social buzz. No words are necessary in this powerful YouTube clip, which went viral earlier this week.

Kacy Catanzaro at the 2014 Dallas Finals | American Ninja Warrior

American Ninja Warrior has always been one of those TV shows that few people actually watch on purpose – It’s the kind of show that you somehow find on the screen after passing out on the couch and waking up in a confused daze at 4 am… at least for me. The program usually features athletes attempting to complete an extremely rigorous obstacle course (and failing almost immediately), however this week former gymnast Kacy Catanzaro shocked the audience by breezing through the course with ease. Standing at only five feet, and weighing in at only 100 pounds, Catanzaro embodies a classic underdog story, and her performance is sure to drop most people’s jaw to the floor. People shared this clip like crazy this week, and the view count has surpassed 4 million.

Airbnb Logo

Airbnb, a popular home-rental website founded in 2008, recently called in London branding agency DesignStudio to help them completely rework their public image. The rebrand came with a new website and mobile interface, as well as a reinvented visual signature for the company.

The new logo is designed to represent three things: a person with their arms over their head, a location marker, and an upside-down heart. Together these are supposed to represent people, places, and love…but that’s not exactly how it’s being received.

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But the founder of DesignStudio is taking all of this in stride:

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Maybe he’s in the right. After all, people are expressing very mixed opinions regarding the rebrand:

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Forest Man

What an awesome story. One determined man named Jadav Payeng has worked relentlessly for 30 years, planting and caring for trees in a barren wasteland in Assam, India. Now the wasteland has become the Molai Forest, comprised of 1,360 acres of diverse species of trees, and providing a home for animals such as elephants, deer, and rhinos.

Forest Man is a short documentary film by William Douglas McMaster, and it tells the story of Payeng’s journey. While the view count on this video isn’t necessarily staggering, Tracx’s Community Dashboard caught it trending towards the end of the week and I figured I would feature it in the #FridayFive to help spread the word. Share it with your friends!

When Was Your Country Most Excited About The World Cup? [INFOGRAPHIC]

 

Whether you're wondering what it would have been like to watch the World Cup from another country or you're just hoping to relive some of your most exciting World Cup moments, we have an infographic for you. Since the end of the tournament, we've been combing our social media data, exploring how the experience of watching an international sporting event varies by country. Using the advanced sentiment-tagging feature and the ability to sort conversations by location, we put together an infographic showing excitement in each country that made it to the round of sixteen. 


Once you've found your country's most exciting World Cup Moment, scroll down to the comments section and tell us what you were doing right then.

Click the image to see it full size:

 

How excited was your country during the world cup

Methodology:

At the end of the 2014 FIFA World Cup, we measured the total number of positive-sentiment tagged social media posts per day from each of the countries that made it to the round of sixteen. When we put these results together visually, we added a key match from each day for reference. If you look closely, you'll see that a country's excitement level rises not only during the biggest matches, but during matches that feature that country's team.

You'll notice that all of our graphs are the same size. The total amount of positive-tagged posts by country actually varied quite a bit, reflecting mostly different population sizes. By scaling all graphs to the same size, we're able to more clearly see the countries' relative excitement.

Check out Tracx's other Infographics here.

A Stadium of Tweets: The World Cup Final

 
I've grown enamored with data visualizations of all kinds, (as have many others), and the World Cup has been a non-stop source of some great ones - as we've reported in our recent post "5 Mesmerizing World Cup Twitter Data Visualizations You Need To See Right Now". 

While we loved how pretty so many of the visualizations were, we wanted more. We wanted to see more detail. We wanted more insight into the types of activity and content being posted. We wanted data. We wanted...more. We wanted more than just volume.

In-Stadium World Cup Social Activity

We wanted to see from a street level view, not only the volume of Tweets leading up to and during the final game within the stadium itself, we wanted to see the ACTUAL Tweets themselves. And thanks to Tracx's ability to ingest, analyze, and display massive amounts of data, we were able to create the above awesome demo video of our World Cup Project.

If you notice, the Tweets build and build in volume throughout the game. The World Cup final was one of the most Tweeted events of all time with over 32.1 million Tweets (actually second to the Brazil/Germany semi-final match with 35.6 million Tweets), and peaking at over 10,000 Tweets Per Second. (yes, that said PER SECOND)...but those are just statistics...

Tens of thousands of Tweets were published within Rio de Janeiro's Maracanã stadium itself. Content ranged from pictures of the game, selfies (of course), fan exclamations, brand mentions, and even one about a boyfriend missing his girlfriend during the game. It's important to understand the content of these Tweets...

"For brands, understanding the who, what, when, and where is vital, and it takes a platform like Tracx to give them the flexibility and detail to gain insight into these areas that uncovers the "why"."

Big Data Requires Powerful Tools

One of the unique features of Tracx is that we go beyond the simple visualization of social activity, uniquely providing a deeper lens through which to analyze the data. We record all data so that every facet can be drilled down further to reveal the actual Tweets and content being posted. (We provided a sample of this at :25). In the Tracx platform, you can drill down to street level to see precisely where (geographically) social media activity occurred, who was posting, and the content within those posts. Intelligent platforms must provide the ability go further into the data for true insight.

slide 2 imgFor brands, understanding the who, what, and where is vital, and it takes a platform like Tracx to give them the flexibility and detail to gain insight into these areas. Brands gain the ability to seize opportunities (think "Oreo moments") and capitalize on revenue-generating Demand Moments (like we covered in our article: "Utilizing Geo-Location as Part of Your Social Strategy"). 



The applications and utility of this type of data are not relegated to brands alone:
  • Events organizers can track and report to sponsors their immediate ROI  by monitoring street-level conversations for on-the-ground marketing campaigns (think hashtags on-site).
  • Municipalities and large events can operate a "social media concierge" service, offering help to visitors, while looping in local authorities as well (like the Super Bowl recently did, using Tracx as its backbone).
  • Organizations can operate geo-specific contests and measure the amount of on-site activity their campaigns are generating.

It's More Than Simply "Checking-In"

Never underestimate the power of geo-data in your marketing campaigns. The sponsors of the World Cup could have been out-maneuvered by savvy brands who could have easily "socially hijacked" the World Cup by monitoring on-location posts - engaging, re-posting, re-purposing content. 
If you're ready to move beyond topical visualizations and "checking in" activity, and you really want to understand what social data can reveal, contact Tracx today. Or if you want to ask us more questions about our World Cup Project, drop us a line as well. We'd love to share more of the project with you.

The #FridayFive For July 11th

 

Happy Friday everyone! Today we continue the tradition of the #FridayFive here at Tracx. Each Friday, we’ll provide a quick rundown of our favorite content that gathered significant traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform.

Using Tracx technology, this dashboard collects trending content to present a complete and holistic view of what’s popular across the social web, in real-time. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

#HarryPotterIsBack

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Professor Snape speaks the truth – J.K. Rowling has indeed written a new story about Harry Potter, and as one might predict, the world of social media is booming with excited chatter. The story was shared exclusively via TODAY.com and Pottermore.com (the online home for the world of Harry Potter), and is written in the form of a newspaper article by gossip journalist Rita Skeeter from the HP series. Fans around the world turned to their social networks instantly to share the story and their excitement, causing the anecdote to spread like wildfire.

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But in some cases this short story serves as little more than a tease. Some fans still aren’t satisfied, and are left to imagine what could possibly come next from Rowling.

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One thing must be said, Potterheads are a loyal breed.

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Purrkour

What do you get when you mix cats with the extreme sport of freestyle running, otherwise known as Parkour? Purrkour of course! Here’s a video that our Community Dashboard pulled in as trending late in the week. While its view count isn’t off the charts, I think these kitties have the proper athleticism, video production, and the perfect combination of slow-motion action shots and cheesy electronic music to make it big on the Internet. 

LEGO: Everything is NOT Awesome

This was one of the most viewed videos on YouTube this week, and it’s definitely a powerful one. Greenpeace created this awesome (no pun intended) clip in order to get people worldwide to sign a petition for LEGO to end its partnership with Shell, who they claim is “Polluting our kids’ imaginations.” The dichotomy of the children’s toys and the oozing pitch-black gasoline serves as a clever, somewhat innocent way to drive home an incredibly serious message.

Lars Boom

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This week, Dutch cyclist Lars Boom won 1st in the rigorous 5th stage of the Tour De France. The course included 13km of cobblestones scattered over seven different sections, which proved too much for British defending champion Chris Froome, who pulled out of the race after crashing twice. Boom was clearly ecstatic about his victory:

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His performance was so impressive in fact, that he is gaining new fans, as well as drawing more viewers into the world of competitive cycling.

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Personally, I’ve never really followed cycling, but I definitely agree with Jesse Sector…

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Ray Nagin

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It’s official, former New Orleans mayor Ray Nagin has been sentenced to 10 years in prison on federal corruption charges. It has been ruled that Nagin received bribes from men looking for city business ranging from software supplies to construction and sidewalk repair. Most of the illegal activity occurred during the rebuilding of New Orleans after Hurricane Katrina, when contractors swarmed the city. Needless to say, people are frustrated, as Nagin vowed to reduce corruption in the city when he took office in 2002. Citizens turned to Twitter to voice their disappointment:

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To make matters worse, the political corruption in New Orleans is an issue that is oftentimes swept under the rug, and not many people are informed of the city’s controversial political past. Nagin is far from the first N.O. politician to be charged of corruption in the recent past.

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The #FridayFive for July 4th

 

Happy Friday everyone! Today we continue the tradition of the #FridayFive here at Tracx. Each Friday, we’ll provide a quick rundown of our favorite content that gathered significant traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform.

Using Tracx technology, this dashboard collects trending content to present a complete and holistic view of what’s popular across the social web, in real-time. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

Wimbledon (Strawberries & Cream)

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As we are all well aware, Wimbledon is in full swing, and people are obviously talking about the premier tennis tournament on social media. But what may be a little less expected is the hype surrounding Strawberries & Cream. We recently published a blog post entitled Wimbledon and Strawberries & Cream: How Sweet It Is!, where we delve into just how staggering the numbers associated with this tasty tennis treat are. Here are a few examples of tennis fans going nuts for their favorite dessert:

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Even major brands like McDonalds are hopping on the Strawberries and Cream bandwagon:

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Derecho

In case you haven’t heard, a band of “derecho” storms swept across the United States this week, causing particular damage in the Midwest. In some cases, a derecho storm can spawn tornadoes as well as accompany storms that produce hail the size of golf balls. Social networkers have turned to Twitter primarily to share pictures, news updates, and short anecdotes about their experiences with the storm. While this weather is far from a light-hearted matter, there’s no denying that the images of nature’s sheer power are breathtaking.

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But in the fashion that has become so common for social media, people are still posting jokes about the storm:

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Teen Wolf

One of the things I’ve learned from producing these #FridayFives is the incredible influence that teens have on social media. Oftentimes a significant portion of the trends I see throughout the week revolve around topics that once I start researching, I soon find out I am simply too old for…and I’m 23… This was one of those weeks, as Teen Wolf trended heavily on Twitter. Fans of the MTV show are going crazy on Twitter, showing their undying support for their favorite werewolf series.

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Nike 

I’ll be straight up, honest, and transparent; Nike is my favorite brand of all time. From a young age I bought in heavily to their branded lifestyle of hard working, “Just Do It” attitude towards sports, and I remain a loyal customer of theirs today. Nike’s advertising continues to hook people through inspiring them to rise to their full potential…and by incorporating the world’s most famous athletes. This week, we pay homage to Nike’s advertising/marketing teams, as these ads went viral on YouTube:

Sherlock

This week, fans of the series Sherlock anxiously awaited an incredibly hyped up announcement from the show’s producers. They informed the public via Twitter that they would be unveiling something enticing towards the end of the week, and the social web began to buzz with anticipation.

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Finally, it was announced that Sherlock would return for not only a televised special, but also for 3 completely new additional episodes.

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