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about tracx

Tracx is a 360-degree social media management software (SMMS) platform delivering unified social intelligence that allows enterprises to manage, share and extract actionable insights, threats and opportunities from the social web.

Making tracx

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Why Tracx? - Watch Our Product Overview Video

 

Tracx is the next generation social enterprise platform that enables brands to manage, monetize, and optimize their business. Realize the full value that social can bring to your organization across any and all departments. Check out our Product Overview walkthrough below:




Here’s how Tracx provides unprecedented insight into all aspects of brand health:

Unmatched Social Intelligence:

Mines social conversations to transform company positioning, strategy, supply chain, execution, sales, marketing, product innovation and HR.

  • Big Data
  • Conversation Analytics
  • Extensive Influencer Module
  • Audience and Influencers Focus
  • Earned & Owned

Unified Social Management:

Provides cross-departmental workflows and corporate governance while seamlessly integrating with enterprise systems.

  • End-to-End
  • Advanced Engagement Module
  • Insight Driven Actions

Accelerated Social Monetization:

Identifies and converts real-time leads from social conversations and tracks ROI from social initiatives. 

  • Purchase Intent
  • Geo-location Data
  • Predictive Capabilities

Contact us to learn more about Tracx:

The Top 5 Most Important Analytics for Understanding Your Customers

 

A recent article by eMarketer highlights the opportunities that data provides in regards to personalization. While today’s marketers are using data more than ever to tailor their interactions with their consumers, the article also underlines the challenges that come with the territory of providing such a customized approach. There is no magic bullet that will solve all the issues presented, however, social media and powerful social analytics platforms provide unparalleled insight into customer behavior and affinities that alleviate the hardships and challenges marketers face when trying to understand, engage, and personalize content for consumers.

According to a May 2014 study conducted by Econsultancy in association with Lynchpin, marketers identified the following essential KPI’s when it came to analytics for understanding customers:

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Here’s how brands utilize Tracx to address each of these focus areas, and to gain an unparalleled understanding of consumers:

Tracking behavior across channels.

See when various major social networks are most active by filtering between time of day, or day of week. Your customers react differently across different channels, especially when it comes to varying social networks. Surface key conversation drivers around your brand and your ecosystem that ultimately impact your communications.

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Monitor online and offline campaigns for true omni-channel insight. Don’t limit your campaign tracking to just hashtags – capture the full relevant online conversation to gauge message awareness, retention, and amplification.

Personalization and targeting.

Social media is the most scalable, truly personal marketing channel. Create true 1-to1 interactions. Fulfill customers’ demand for immediate, personalized service via in-line engagement, as detailed here.

Tracx’s Social Leads feature allows identification of and targeting to different stages of the sales funnel. Surface potential revenue-driving consumers for your product or service.

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Influence the advertisement creative process, as discussed in this blog post. Find out what messaging, creative, and other content resonates most with your customers to create relevant and timely campaigns. 

The Customer Care dashboard surfaces what’s most relevant at any given moment to capture trending content and insert your brand directly into the most current conversations – moving away from blanket evergreen campaigns towards timely messaging.

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Identifying valuable clusters/segments of customers.

Leverage advanced analytics and user identification/aggregation algorithms to uncover brand influencers and brand assassins. Protect your brand, while isolating key communication nodes that will amplify your brand. Word-of-mouth recommendations drive increased engagement and sales.

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By tapping into the largest pool of consumer data, you can build detailed customer segmentation analysis, as addressed in our whitepaper, Social Customer Segmentationand the following blog posts:

Evaluating the overall customer experience.

Machine-learning sentiment analysis allows the user to get a grip on how consumers really feel about his/her brand. This information can be filtered and sliced to view sentiment across various demographics, topics, and sections of your market, in order to gain a full 360-degree perspective of how your current and potential customers view your brand. Sentiment is shown for each post, and is able to be updated manually.

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Monitoring the social customer lifecycle through the Tracx Social Leads module as well as our Customer Care Dashboard. Bring social data into your organization to enhance business intelligence, looking at engagement rates, response times, and lifecycle stages to uncover hidden pain points and bottlenecks in your customer service strategies. 

Identifying patterns of content engagement and campaign response.

Gain deep social analysis and insight that can only be revealed by pulling in all relevant conversations across the social web through an enterprise social media platform like Tracx. Just like with web analytics, track and monitor your campaign’s impact on your bottom line. Find the most resonating messaging, from the basic hashtag to visual creative and beyond.

The Tracx Trend Analysis Dashboard allows brands to stay up to date with current trends, most popular URLs, and how the trends are distributed across various social networks over time. Users can then leverage trending content to amplify their messaging within relevant conversations.

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Identify conversation drivers for your brand and ecosystem that your audience of consumers has engaged with most. Monitor these topics over time to truly assess their efficacy. 

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With Tracx’s exportable multi-formatted reports detailing owned media engagement/response, manipulate the data to uncover even more trends and key insights aligned with your unique KPIs.

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Social media has grown up. The days of it being a novelty or a “toy” are long gone, and smart organizations have already integrated social media into their strategies and business intelligence divisions. By using Tracx, the world’s top brands understand consumers better than ever before. Truly personalized messaging and engagement comes at a near 1-to-1 level, which is scalable through social media by using Tracx.

In Part 2 of this series, we’ll explore how Tracx overcomes the challenges that most organizations experience when trying reach these important KPI’s.



Find out how Tracx can help you understand and reach your customers.

Contact us today.


The #FridayFive for August 15th: Supermoon, EDM Cats, and Fantasy Football Fantasy

 
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Happy Friday, everyone! Today we continue the tradition of the #FridayFive here at Tracx. Every Friday, we'll provide a quick rundown of our favorite content that gained traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform. 

The Tracx dashboard collects trending content and presents a complete and holistic real-time view of what's popular across the web. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

Fantasy Football Fantasy - A Manning Brothers Music Video

Only 20 days left ‘til the NFL season kicks off, and fans are getting pumped! Over the past few years, the popularity of fantasy football has boomed tremendously, and DirecTV is launching a “Fantasy Zone” channel included in their exclusive “NFL Sunday Ticket” package for the 2014 season. 

In order to spread awareness about the addition to the Sunday Ticket, DirecTV enlisted two of the most recognizable faces of the NFL – The Manning brothers. This awesome ad features Eli and Peyton rapping their latest hit, “Fantasy Football Fantasy.” The clip gained traction on YouTube since its release on Monday, and was shared like mad across all major social networks by football fans and pop culture fans alike.

Supermoon 2014

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This articlewhich was published by The Atlantic, features 21 mesmerizing photos of last Sunday’s “Supermoon,” captured from all over the world. I first saw this being shared on my personal Facebook newsfeed at the beginning of the week, and later on I noticed it floating around the Community Dashboard within Tracx as it made its way through the Twittersphere. 

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It’s understandable why people are sharing these pictures, aside from their aesthetic appeal they highlight and remind us of the fact that we are considerably small when taking into account the mindboggling vastness that we call outer space. At least for myself, beautifully raw and naturally occurring events such as the Supermoon serve as the most humbling reminders of this concept.

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Robin Williams 

This #FridayFive wouldn’t have been complete without paying homage to the great Robin Williams. Social media absolutely EXPLODED with grief after hearing of the amazing actor/comedian’s passing on Monday afternoon. Celebrities and fans alike took to various social networks to pay their respects to a man that provided so many people so much joy for so many years.

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In this clip from The Conan O’Brien Show, it’s easy to get a feel for the type of person that Robin Williams was. As Conan puts it, “you can talk about Robin, or you can just let him have the floor…”

true that

Uhhh….Michael Cera released a music album. The actor most noted as being the gangly awkward kid from the film Superbad quietly uploaded a $7 self-released album entitled true that to Bandcamp this past week. While murmurs began to spread that it was indeed Cera behind the music, it wasn’t until Superbad co-star Jonah Hill tweeted the following that people actually began to believe their ears.

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The most shocking part of all of this is that the album is actually pretty good. Cera blends talents on both the piano and the guitar, resulting in a style all his own. His vocals are just sheepish enough to be definitively Cera, while still sounding professionally soothing and entertaining.

All in all, I just wanted to spread the word about true that. I have tons of respect for anyone with that much limelight that chooses to go about releasing such a personal project so quietly. Buy the album if you enjoy the music!

Meow Mix Song | EDM Cat Remix by Ashworth

This absurd advertisement was created by Meow Mix as part of their recent campaign, during which they’re releasing a series of remixes to their famous household jingle. It’s clear that Meow Mix is going for the sheer spectacle approach here, as this video features a bunch of cats partying to EDM and an exploding disco ball that rains morsels of kibble on the raging kittens. It appears to be working, as Tracx’s Community Dashboard recognized the clip as driving more and more chatter and distribution throughout the week. Meow Mix is even hosting a contest for the best amateur rendition of their jingle, so grab your cat a weird costume and have at it.

How Social Data Can Transform Supply Chain Management [Infographic]

 

Social listening is a strong tool in the market research arsenal. Data from the social web provides a detailed, real-time snapshot of a product's demand. Looking at social conversation on the Teenage Mutant Ninja Turtles movie demonstrates how social media can guide a movie merchandisers' supply chain management. 

See a larger version here.

How Social Media Affects Supply Chain Management

Where will your merchandise sell?

Allocating inventory correctly can make the difference between record-breaking sales and a huge flop. Depending on economic conditions and local trends, merchandise that flies off the shelf in one state can collect dust in another. Harnessing social to analyze regional character popularity helps to guide the inventory allocation process, as geographic areas that will be most receptive to particular products are surfaced. 

Next step:

Use social listening to hone in on the areas where your products will fly off the shelf. Apply insights about local trends to craft a successful retail strategy. Make sure your products never end up collecting dust on the wrong store's shelf. 

Who is your audience?

Good merchandising decisions depend on a deep understanding of your audience. These graphs depict the demographics of people talking about the Teenage Mutant Ninja Turtles online. Social media analysis can reveal demographics about your audience, guiding your supply chain management decisions.

Next step:

Do instant market research by using social listening to capture an instant demographic breakdown of people talking about your products online. Run choose your advertisements, promotions, and co-marketing campaigns based on a true understanding of your audience. 

Are your products popular?

Which of your products is in the highest demand? The graph below shows the volume of social conversation around each of the main characters from Teenage Mutant Ninja Turtles. Manufacturing and pricing decisions should be adjusted accordingly once the products’ relative popularities are determined. Will your products stay popular? Supply chain decisions are made months before products even hit the shelves. Social listening can reveal general trends in popularity as well as offer insight into how your audience responds to advertising and promotions.

Next step:

Adjust your product mix to reflect your products' relative popularity. Find out which products won't be popular early in your manufacturing process instead of late in the retail stage. 

How about joint packaging? 

Before kicking off a promotion that combines several products into one package, it’s important to know how the audiences for the various products overlap. This graph shows how conversations about three of the most popular Teenage Mutant Ninja Turtle characters intersect. The data suggests that a promotion comprised of Leonardo and Michelangelo action figures would do better than a promotion for Michelangelo and Shredder products. Social media enables a deeper analysis of the products’ popularity than traditional market research.

Next step: 

Use social media to judge overlaps in your products' audiences for effective joint packaging promotions. 

The #FridayFive For August 7th: #ShareaCoke, The "Apparently" Kid, and Panda Friend

 
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Happy Friday, everyone! It's time for a new Tracx #FridayFive. Every Friday, we'll provide a quick rundown of our favorite content that gained traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform. 

The Tracx dashboard collects trending content and presents a complete and holistic real-time view of what's popular across the web. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

#ShareaCoke with the McGillicuddys

Coca Cola has hit a marketing goldmine with their personalized bottle campaign this summer. For the first time ever, the soft drink giant has replaced their iconic logo with 250 popular names on their classic soda bottle. This initiative has inspired lots of activity and content creation on social media, and this YouTube clip is the best piece we’ve seen yet. In the video, a couple receives some major news in one of the most creative ways possible. The clip has been shared constantly on Twitter and Facebook, and trended heavily throughout the week with a spike in distribution on Wednesday.

#TMNT

In case you haven’t heard, Teenage Mutant Ninja Turtles premiers today! The revamped version of the hit 1980’s comic book/cartoon features a star-studded cast including Megan Fox, Will Arnett, and William Fichtner, and is heavily anticipated by a wide variety of demographics. Accordingly, #TMNT has been trending online for some time now. This week Twitter was booming with chatter surrounding not only the release of the film, but the merchandise associated with the TMNT brand.

People are discussing projected ticket sales:

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The film is providing all sorts of creative inspiration, from tee shirts to balloon art:

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There’s even a TMNT workout:

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Kobe Bryant vs Michael Jordan - Identical Plays: The Last Dance (Part III)

This awesome YouTube clip was made by Youssef Hannoun, and stitches together identical plays performed by two of the greatest basketball players of all time, Michael Jordan and Kobe Bryant. I saw this video trending throughout the week on Facebook, which has resulted in a view count of over 2 million. Personally, I can’t allow myself to be called a Kobe Bryant fan due to my allegiance to the Boston Celtics, however Kobe’s work ethic and competitive determination are undeniable to anyone that knows the game of basketball at any level. It’s clear from this video that Kobe has spent countless hours in the gym meticulously emulating The Great One’s moves…plus the music is pretty epic…

"Apparently" This Kid is Awesome, Steals the Show During Interview

“Apparently” this 5-year-old kid is a legend… Newswatch 16’s Sofia Ojeda interviewed little Noah Ritter at the Wayne County Fair in Pennsylvania last week, and the minute and a half long clip has been viewed over 8 million times in the last 4 days. People are sharing this video like crazy across all major social networks, most likely due to Noah’s composure, his confidence, his borderline excessive use of the word “apparently,” and his uncanny competency with eye contact for a child his age. Noah has become such an Internet sensation that he was even invited to appear on ABC’s Good Morning America for a follow up interview, where he informed the world that he is “so over using the word ‘apparently,’” and that his new favorite word to use is “seriously.”

“Panda Friend”

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“Apparently” lots of content from the world of professional basketball trended on social media this week. On Thursday morning the legendary (…or should I say infamous?) ex-NBA player formally known as Ron Artest, now known as Metta World Peace, announced that he would be changing his name to Panda Friend in order to coincide with his plans to play in the Chinese Basketball Association this upcoming season.

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This isn’t Artest's/World Peace's/Panda Friend’s first time in the media for reasons other than his athletic abilities. In 2004 he was one of the main participants in a brawl between the Indiana Pacers and the Detroit Pistons, which resulted in a 55 game suspension, the harshest punishment that the NBA has ever instated. When he legally changed his name to Metta World Peace in 2011, the story was everywhere and lots of people were questioning his sanity. This name change is no different, as reflected by the mass amounts of Twitter activity surrounding “Panda Friend.”

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#ThursdayThrowdown: Battle of the Business Schools

 
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Social media listening can be an effective tool to gauge popular perception of a brand. By analyzing the volumes of posts written about any given brand, we can gain instant insight into what people across the social web feel and say about the brand. Today we’re continuing the #ThursdayThrowdown series at Tracx. Every other week we take two brands, events, or trends that we’re interested in and pit them against each other using Tracx technology. For this week’s edition, we’ve delved into a field where brand reputation most certainly matters: business school. We’ve collected and analyzed all of the social media activity around two top tier institutions, Harvard Business School and Wharton at University of Pennsylvania. 

Online Reputation

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Social media analysts used to focus primarily on counting the number of times that a brand name was mentioned online, but the second generation of social listening tools emphasizes that honing in on the conversations’ content reveals a much deeper and complete understanding of the brand’s online reputation.

For this analysis, we’ve taken a look at the words that are most often used in discussions of the two schools. In the Venn diagram above, we’ve plotted the most used terms to best highlight the phrases that differentiate the highly-ranked schools from each other.

Taken together, the words associated with each brand-name school reveal its reputation. The Harvard brand evokes professional success, as demonstrated by its association with words like CEO, corporatesuccessful, opportunity, and senior. These words don’t appear as often in conversations about Wharton, whose reputation focuses on a less traditional kind of success: that of the increasingly emerging start-up scene. Despite Harvard’s efforts to grow its entrepreneurial program, it’s Wharton that’s associated with words like entrepreneur and founder

Winner: It's a draw...

We don’t often call a draw in the #ThursdayThrowdown, but the conversations around both schools reveals two robust reputations, each with a distinctive niche.

Authoritative online channels

 

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We’ve noticed something funny about how people think about social media. Often, they think about social networks like Twitter, Facebook, and Instagram but completely ignore the rest of the social web. That’s sufficient for some brands, but this analysis of business schools is a great example of why it’s important to remember non-network spaces like newspapers, blogs, and forums.

Anyone who has both a Twitter account and a LinkedIn profile knows that people behave differently within each social space. As these differentiated networks grow in number and diversity, brand managers are beginning to put more thought and consideration into which social channel is suitable for their needs. For elite educational institutions, spaces like news sites, blogs, and forums are most likely more useful than Twitter or Facebook.

News sites provide more educated and formal discussions and authority that’s often hard to come by in other online spaces, and blogs and forums both cultivate the kinds of specialized audiences that discuss innovations in business at length. That’s why for this #ThursdayThrowdown, we’re judging each business school on how effectively they’ve penetrated those social spheres.

That would make Harvard Business School our winner for this facet of the contest. Twenty percent of the posts about Harvard take place on blogs, with another six percent located on news sites and three percent on forums. Wharton lags behind on penetration in these spaces, with less than fifteen percent of the posts about the school originating on blogs, news sites, or forums.

Winner: Harvard

Global Reach

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Harvard and Wharton may be local graduate schools, but they’re perceived as global brands. Top-tier schools are looking to be discussed around the world, and their brand managers need to know whether they’ve successfully entered the global discourse. International market research was once prohibitively expensive, but insights provided by enterprise social media management tools such as Tracx make it easy to create a digestible snapshot of what’s being said around the world.

For this #ThursdayThrowdown, we wanted to answer two simple questions: “Is the social conversation about each school global or local?” and “Do their reputations extend outside their geographic territories?”

Online conversation about Wharton is almost entirely local, with over 90% of posts originating in the United States. Conversation about Harvard is more evenly split, with international voices contributing nearly a third of the online discussion. 

Winner: Harvard

And the winner is … Harvard

Location matters in both traditional marketing and in social media. A great reputation backed by social contract covers a lot of distance, but in this #ThursdayThrowdown between two schools with great reputations, the win came down to an ability to get that content into the right places: the authoritative social spaces around the world.

Customers Demand Immediate, Personalized Service – Discover The Importance of In-Line Engagement

 

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With in-line engagement, Tracx allows you to connect with all of your customers and resolve their individual issues on the most personal level possible.

Customer service has changed entirely over the last decade. In the past, if someone had a problem with a company’s product or service, that customer would then have to go out of their way to contact the company via phone, emails, or letters in order to have their issue resolved. 

Today, things work differently. Brand loyalty is constantly being fought over, as consumers are being provided more choices than ever before when it comes to whom they want to give their patronage. The window for enterprises being able to leave their customers disappointed is narrowing greatly. When today’s customer is dissatisfied with a business’s performance, instead of contacting the company directly to resolve their issue they instead take a more public, often heated, approach. It has become increasingly common for patrons to complain on public forums such as review sites and major social networks in order to project their negatively-skewed perspective to the public. These posts then gain traction and spread more quickly than word of mouth ever could, which proves detrimental to a business’s reputation.

Customers Demand Individual Service

It is for this reason that today’s consumers have grown to expect individually tailored service. Instead of going out of their way to have their own issues resolved, people today expect companies to monitor their online presences and keep their eyes peeled for opportunities to relieve customers of the bad taste in their mouths. 

Thankfully, for companies looking to capitalize on this chance to foster meaningful relationships with their customers while bolstering brand loyalty, there are unified enterprise social media management platforms such as Tracx. One viral post on social media expressing negative sentiment can seriously tarnish a brand’s reputation. In order to keep up with the speed of social, businesses need a solution that can identify such complaints and provide the opportunity to easily engage with the originator of the post. With Tracx’s advanced in-line engagement features, customer service has never been easier, or more personable.

in-line engagement sample tweet airline

The tweet featured above is a perfect example of a post that does nothing but degrade a brand’s reputation. In this case, a disgruntled passenger harshly criticizes both the plane and the service provided by a major airline. Due to the negative sentiment of this post, the tweet would be surfaced immediately within Tracx, allowing the airline’s customer service representatives to respond as quickly, efficiently, and as personally as possible via the in-line engagement buttons located under the post.

Here's how Tracx's in-line engagement system functions:

Tracx allows you to view the entire conversation

Allows the user to go to the conversation page within Tracx, where they can see all interactions surrounding the original post.

Reply to a post in-line

Allows the user to reply to the post/creator of the post directly on the same social network (in this case Twitter).

Retweet a post in-line

Allows the user to Retweet the post.

Favorite the postAllows the user to favorite the post.

Follow the social media publisher through Tracx in-line

Allows the user to follow the creator of the post.

Remove a post from being monitored to eliminate noise with Tracx

Allows the user to remove the post from the respective activity within Tracx.

Set a workflow through Tracx's unified management system

Allows the user to set a workflow stage for the post. These stages include the following: Flagged, Waiting for Approval, In Progress, Done, and Archived.

Tag Sentiment in-line of hte social conversation through Tracx

This icon represents the sentiment score that the post received – negative, neutral, or positive. By clicking this icon, the user can manually adjust the post’s sentiment score.

Assign posts for follow-up actions through Tracx unified management system

Upon clicking this “assign” button, the following dropdown menu will appear, allowing the user to assign the post to a particular team member.

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Immediately tag posts in-line for further action and and categorization for different teams through Tracx unified managment system

Upon clicking this “assign tags” button, the following dropdown menu will appear, allowing the user to tag the post to a specific enterprise team.

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Tag a user as a lead to bring them into Tracx's Social Leads workflow

Allows the user to mark the creator of the post as a lead. The creator can be placed in the following stages: Awareness, Research, Opinion, Purchase, or Loyalty.

Assign posts immediately for particular teams within an organization through Tracx's unified social media management platform

Allows the user to assign the post to a particular team within the enterprise, such as Customer Care.

Leverage Macros within Tracx to automate a series of actions on a post to save time and automate workflows

Allows the user to run a Macro. A Macro consists of particular actions that have been designated for a specific workflow, such as flagging the post, tagging sentiment, and/or assigning the post to a particular team member. All of these designated actions can be executed at the click of a button via the Macro icon.

"Always On" Customer Care

Today’s dissatisfied customer is not restricted to normal working hours when it comes to voicing their opinions about brands. For this reason, it’s important to have the ability to perform all of the in-line engagement actions listed above while on the go. That’s where the Tracx mobile app comes into play - in-line engagement on the go.

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Hundreds of brands already leverage the Tracx mobile application to engage with consumers. Today's brands realize the piece of mind that is obtained by knowing that they do not need to be in front of a computer 24/7...that they have a tool in place to catch, report, and engage with brand-threatening social posts built upon the power of the Tracx platform.

The #FridayFive for August 1: Celebrity Cats, Sharknado 2, and Human Stars

 

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Happy Friday, everyone! It's time for a new Tracx #FridayFive. Every Friday, we'll provide a quick rundown of our favorite content that got traction on social thorughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform. 

The Tracx dashboard collects trending content and presents a complete and holistic real-time view of what's popular across the web. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

Celebrity Cats Campaign to Save the Tigers

This is the perfect example of an advocacy campaign that keeps things light and silly. Greenpeace teamed up with some of the internet's most famous cats to raise awareness about some of the world's most endangered wild cats: tigers. Celebrity cats Lil Bub, Hamilton the Hipster Cat, Captain Pancakes, and Princess Monster truck show off their tiger costumes, saddest meows, and silliest antics to semi-serious subtitles like "Every cat can save tigers!"

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Greenpeace has also created a site where where non-celebrity kitties can contribute to the campaign and share along with #CatsSaveTigers. 

Sharknado 2:The Second Time


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Should the Tracxters in our New York Office be afraid? In Syfy's new Sharknado sequel, the tornado of sharks will wreck its havoc on Manhattan. The original Sharknado movie went viral just a little over a year ago, and the sequel seems poised to make a similar splash with over six hundred thousand twitter mentions this month. 

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We're thinking Carson McKee is onto something with this tweet where he points out that all the tweets about the fantastic weather event might just beat watching the movie itself. 

The Weirdest Items in the New York Subway Lost And Found

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It's good to have statistical proof that other people do dumb stuff too. This week, FiveThirtyEight came out of a quirky analysis of objects left in the New York City subway's lost and found system. Here are our favorite factoids: There are six tv sets sitting in the lost and found, the second-most-common lost item is a metrocard, and some poor souls have managed to leave their passports and social security cards on the train. 

Steller Photography Series

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Photographer Ignacio Torres has created a series of gifs designed to remind us that people are made of the same cosmic matter as stars. On Wednesday, Wired turned Torres into something of a social media star by featuring the animations from his Stellar collection alongside Carl Sagan's famous quote that "we are made of star stuff."

Teppo Kivula Wired Cosmic Gif Tweet

Pit Bull Week

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Last and not least, who doesn't love some good dog photos? The Huffington Post has declared this week Pit Bull Week, "a time to bust those long-standing stereotypes about pit bulls and other 'bully breeds' and also help some pups find new homes." At its core, the week is about posting photos of pit bulls that are up for adoption, but people have also taken to the social web to share their favorite pit bull moments.

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In this tweet, a user takes to the social web to commemorate a lost (and very adorable) pet named Mac. Others have also posted about their experiences adopting pit bulls, their pets' cutest moment, and their love for a breed that's often stigmatized. 

#Gaza Conflict Analysis Through Hashtags

 

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The conflict in the Middle East has once again reared its ugly head as Israel and Hamas are fighting in the Gaza strip, drawing global attention and invoking conversations on social media.

Nowadays real time news is spreading mostly in social channels where you can also find supporters from both sides sharing stories, photos, videos and trying to show the world their personal experience of the conflict.

One of the most efficient ways to get your story heard is by using hashtags, primarily on Twitter, Facebook, and Instagram. We’ve captured the most viral hashtags surrounding the conflict, and then we analyzed how they were used in order to evaluate the magnitude of supporters on either side. Mass amounts of data were pulled in starting on July 6th. Resulting in 41 million posts and interactions by 12 million people.

Breakdown of the most trending hashtags surrounding the conflict:

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Users tried to spread their ideas by using hashtags that aligned with their side and agenda. We measured these groups and then analyzed the volume of content for each sides’ hashtags out of the total engagement (posts and interactions).

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The population of Arab states far outnumbers that of Israel, so we dove deeper into this volatile subject to understand if there is another explanation for the gap - benchmarking the “overall” related content that was published against the “pro” content. 

The importance of hashtags

Hashtags create a common idea or theme that others can easily borrow and use to express their opinions and share as part of a “group think” mentality that surfaces again and again on social media. We found out that while 67% of the content related to the Palestinian side of the conflict carried one or more pro-Palestinian hashtags, less than 25% of the content describing the Israeli side of the conflict contained one or more pro-Israeli hashtags. Again, we see that using hashtags helps people find and engage with content in the social sphere, making the content viral and trending on each network. And with the rise of a more visual sharing ecosystem, hashtags are quick snippets of text that don’t detract from the images shared, but instead, add a viral-inducing component.

Visual Social “Journalism”

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The adage: “A picture is worth a thousand words” is evident throughout social media. Social media was buzzing with images of the conflict from both sides.

In the last 18 months, we’ve seen Instagram grow rapidly and people use it not only to share their lifestyle but also to spread their opinions and engage with brands and influencers in all aspects, including politics, so it was no surprise to see massive Instagram engagement focused on the Israel/Hamas conflict when analyzing all posts and interactions. 

Is Social Media Indicating Peace? 

We analyzed other keywords and hashtags that we wish would have driven the conversation forecasting a (fast) resolution to the conflict and found the following:

Peace – appeared only in ~4% of the conversations

Cease Fire was discussed ~1% of the conversations

US involvement in resolving the crisis ~2% of the conversations

Scope

Within Tracx, we kept the focus somewhat broad and then honed it on top hashtags that trended highly across the conversations. Below is insight into the hashtags we surfaced and tracked theough the Tracx social media platform:

General hashtags that were reviewed:
#gaza #israel #hamas #palastine #irondome #Shujaia #protectiveedge

Pro Israeli hashtags that were reviewed:
#israelunderattack #israelunderfire #prayforisrael  #standwithisrael #istandwithisrael

Pro Plastinian hashtags that were reviewed:
#gazaunderattack #gazaunderfire #freegaza #freepalestine #palestineunderattack #prayforpalestina #prayforpalestine #pray4gaza #prayforgaza #savegaza
 

The #FridayFive for July 25th: Comic Con, LeBron, and Royal Photobombs

 

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Happy Friday everyone! Today we continue the tradition of the #FridayFive here at Tracx. Each Friday, we’ll provide a quick rundown of our favorite content that gathered significant traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform.

Using Tracx technology, this dashboard collects trending content to present a complete and holistic view of what’s popular across the social web, in real-time. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

Fifty Shades Of Grey - Official Trailer (Universal Pictures)

The official trailer for the much-anticipated film 50 Shades of Grey was released Thursday morning via Twitter. The movie, which is based off of the immensely popular E.L. James novel released in 2011, will hit theaters in February of 2015. The social media sphere is bursting with excited chatter not only about the movie’s release, but the trailer itself.

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But while the majority of the talk surrounding the film is extremely positive, some people are voicing a slightly different opinion…

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Regardless of one’s personal thoughts on the trailer, there’s no doubting that this movie will make a killing at the box office come February, and the controversy will only push sales further.

‘Weird Al’ Yankovic’s Parody Domination

What is going on? I feel like I’m in the Twilight Zone… I remember being 10 or 11 years old and owning a Weird Al Yankovic CD, on which the charismatic jokester released wholesome, nerdy renditions of popular songs at the time. Fast-forward 12 years and the same exact thing is happening today. 

Not only does it look like Weird Al hasn’t aged a bit, but his bread and butter act hasn’t changed either. His 14th studio album entitled Mandatory Fun was released on the 15th, and to celebrate he’s put out one music video per day via YouTube for the first week. The clips have gained significant traction, so much so that an entire playlist named Trending: ‘Weird Al’ Yankovic’s Parody Domination is currently featured on the “What’s Popular” page on YouTube.

The comedian is everywhere nowadays, being interviewed by magazines and appearing on radio shows all over. In this interview with VICE, Yankovic explains that he’s doing exactly what he loves, and he’ll continue to do so until he’s lost his audience…You’ve got to respect him for that at least…

LeBron James Redemption (Frank Caliendo as Morgan Freeman)

As we all know by now, LeBron James is headed home to Cleveland to raise his family, mentor young athletes, and hopefully serve as a positive role model to the nation’s youth while playing for the Cavaliers. James took an entirely different route in announcing this decision than the one he took when publicizing his move to Miami four years ago. This time, LeBron released an essay/letter that came straight from the heart and rationally explained his decision making, both past and present. That being said, it can be inferred that James has matured quite a bit, and is looking for some sort of conscience cleansing or redemption. 

Appropriately, Frank Caliendo does an amazing “Morgan Freeman from Shawshank Redemption” impersonation, and he recently read James’ public address on the Mike & Mike radio show. This video has since gone viral, being shared like crazy on all of the most popular social platforms.

The Queen of England Photobombs an Olympian

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The tweet featured above spread like viral wildfire towards the end of this week, as the Queen of England executed a proficient “photobomb” entirely by accident. In Glasgow for the Commonwealth Games, two members of the Australian women’s field hockey team were posing for a selfie (…of course), and when they checked the photo none other than the Queen herself was lurking over their shoulders. 

The photo was posted to athlete Jayde Taylor’s Twitter account, and has since been retweeted almost 9,000 times, and favorited by over 7,000 people. Media outlets have also contributed to the spreading of the image across the internet. 

Taylor even challenged Ellen DeGeneres, tweeting the photo at her and jokingly claiming that her selfie trumps Ellen’s epic shot from the Oscars.

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#ComicCon2014 / #SDCC

Comic Con San Diego is in full swing. Fans with four-day tickets to the sold out pop culture convention were granted access to the showroom floor Wednesday night, where they were the first people to lay eyes on a 10-foot tall Transformer, a Lego Spider-Man, and a life-size Darth-Vader-inspired, road ready Hot Wheels car… Yup, sounds pretty crazy. Fans of all things involving imagination took primarily to Twitter to voice their excitement for the upcoming events at the convention, while others who couldn’t make it expressed their dismay.

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While Comic Con is underway, there is a constant stream of tweets flowing in with the hashtags #ComicCon2014 or #SDCC. Besides fans going nuts with excitement, these tags are also used for brands and participants in the convention to keep their followers updated on the schedule of events for the days to come. Simply click either of the hashtags above to stay up to date on the action!

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