Cross-channel marketing expert and former VP of Experian Marketing Services named CMO of global enterprise Social Media Management Company
New York, NY—April 21, 2015— Tracx Inc., a leading provider of unified social media management technology for enterprises, today announced the appointment of former Experian Marketing executive, Amy Inlow, as chief marketing officer. Ms. Inlow will lead global branding, marketing, and communications, develop scalable go-to-market strategies, and oversee client acquisition and retention marketing as Tracx continues to expand operations to deliver continuous innovation to smart enterprises and brands around the world.
“We support the digital transformation of more than 350 smart enterprises and brands around the globe who are faster, savvier, and more social, because they need to be. Knowing that marketing executives are more aggressive and cautious than ever, we searched for a leader who not only lived and breathed this delicate balance, but could move at warp speed, mirroring Tracx's rapid growth and expansion,” said Eran Gilad, CEO of Tracx. “Amy’s sheer breadth of technology marketing and analytics expertise, coupled with her passion for our industry, made her the ideal choice to serve as our CMO. We look forward to having Amy bring our story to the marketplace.”
Amy is a well-rounded - right brain/left brain - marketer with nearly 20 years of strategic marketing and communications experience in the technology industry. Prior to Tracx, Amy spent several years at Experian Marketing Services where she lead the transformation of the CheetahMail organization and brand, to cross-channel marketing, and finally to the Marketing Suite. While at Experian, she built and oversaw a marketing team and lead generation machine that influenced more than 70 percent of the company’s pipeline, quadrupling the amount of quality, inbound leads through aggressive content marketing, which consistently contributed better than best-in-class funnel and pipeline contribution metrics. She also established and ran Experian’s Client Advisory Board, which consisted of top marketers from several marquee brands.
Before Experian, Amy held global marketing leadership roles at Operative and LivePerson. She holds a BA in Communications and English from Boston College.
“The Social Media Management industry is an exciting place to be, evolving rapidly to address the impending reality of ‘connected-everything and everyone,’ with rampant consolidation and IPOs on the horizon,” said Amy Inlow, chief marketing officer of Tracx. “Tracx is at a pivotal point in its history, moving away from focusing solely on technology innovation to embracing a marketing-first approach. I’m honored to join Eran and the Tracx team and look forward to sharing technology innovations, industry benchmarks and engaging marketplace experiences that transform the way we define smart Social Media Management.”
The company's total investment to date is $28 million, including follow-on investments from Flybridge Capital, Mousse Partners, Klingenstein, and Fields & Co. Tracx is using the capital to accelerate sales and marketing, product innovation, customer support and market expansion. The company has tripled the size of its staff while achieving consistent top-line growth year over year, since establishing a US presence in 2012. Fueled by strong tailwinds and cutting-edge technology, Tracx now maintains a blue-chip client base of more than 350 brands worldwide.
Tracx is the next generation social enterprise platform that empowers brands to manage, monetize, and optimize their business. The technology refines and analyzes masses of data across all social channels, providing deep insights into customer, competitor, and influencer behaviors. It delivers the most relevant, high impact audiences and conversations by capturing a 360-degree view of activity around a brand, product, or ecosystem. With Tracx, companies obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. The world's top brands rely on Tracx. www.tracx.com.