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Tracx is a 360-degree social media management software (SMMS) platform delivering unified social intelligence that allows enterprises to manage, share and extract actionable insights, threats and opportunities from the social web.

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The #FridayFive for September 13th: #RoyalBaby, #AppleLive, and Dear Kitten

  
  
  

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Happy Friday, everyone! Today we continue the tradition of the #FridayFive here at Tracx. Every Friday, we'll provide a quick rundown of our favorite content that gained traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform.

The Tracx dashboard collects trending content and presents a complete and holistic real-time view of what's popular across the web. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

#RoyalBaby

Twitter exploded on Monday morning as the royal family shared that the Duke and Duchess of Cambridge are expecting their second child. #RoyalBaby began trending in the UK, with over 260,000 relevant tweets being produced throughout the day of the announcement. @TwitterReverb shared this visualization showing how the #RoyalBaby news spread virally:

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Naturally, lots of brands hopped on this opportunity to promote themselves. Nissan and Ford had the cleverest tweets in our eyes.

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#AppleLive

The Tracx New York office probably looked like many offices around the world on Tuesday. Small groups of people huddled around computer monitors on their way to the bathroom or kitchen, all clamoring over the “September 2014 Apple Special Event.” Personally, I tried to bring up the live screen on my own desktop, but was presented with an error message saying that the live stream had failed. I didn’t think twice about it, but apparently this issue occurred on a worldwide scale, and more avid Apple fanatics were certainly not happy…

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Dear Kitten

Let’s be honest, it wouldn’t be a #FridayFive without a viral cat or dog video. This week a buddy of mine shared this advertisement for Friskies cat food with me. In the clip, a domesticated housecat shows a new kitten the ropes of living the household family life, and hilarity ensues. Apparently lots of people found this ad as funny as I did, as it’s been viewed almost 16 MILLION times since the beginning of June.

5 Crazy Ways Social Media Is Changing Your Brain Right Now

I’ll admit it, I’m a sucker for these videos in which people draw things on a white surface to depict and explain simplified scientific phenomena. I found this video particularly interesting, as the effect that social media is having on individuals and our culture is something I think about a lot. Don’t get me wrong, I love social media, and I’ve only grown to recognize and appreciate it’s potential more and more since working at Tracx, but we all have those people in our networks that you can tell are just glued to their social profiles at all times. Like most things in life, I believe that these people could benefit from adopting the mantra “everything in moderation,” and this video reinforces that theory.

Beats by Dre Presents: Powerbeats2 Wireless - Nothing Stops Serena

The US Open may have ended, but social media is still abuzz about a new commercial for Beats by Dre featuring Serena Williams. The ad, titled “Nothing Stops Serena,” shows the US Open winner wearing Powerbeats2 wireless headphones during a vigorous workout in preparation for the biggest tournament in tennis. The clip has been shared significantly across all major social networks, resulting in over a million views on YouTube this week.

#ThursdayThrowdown: Yes Scotland vs. Better Together

  
  
  

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Social media data can be harnessed to glean insight into how people feel about particular products and brands, but what is often glossed over is the fact that these same insights can be applied to major movements such as political issues. While in the past the content on social media was fairly surface-level and more conversational, today both political parties and activists alike are using social networks to spread their opinions, connect with likeminded people, and promote their overall message. The same technology that allows Tracx to provide its enterprise clients with a stronger grasp of exactly where their audience stands can be applied to political ecosystems to see which parties are efficiently gaining support.

Today we continue our #ThursdayThrowdown series, where we take two brands, events, or trends that we’re interested in and put them head to head using Tracx technology.

This week we’re looking at “Yes Scotland” vs. “Better Together,” the two main parties associated with the upcoming vote for Scottish independence, which will take place on September 18th. We measured both parties’ social media buzz, and dug deep into their conversations’ content in order to examine how their social presences represent the amount of support they are receiving. It should be noted that we intentionally excluded sentiment from our analysis.

ACTIVITY OVER TIME BY PARTY

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Over the period of July, August and the first week of September, Yes Scotland saw significantly more activity on social due to their ability to better leverage events and viral momentum. As the referendum draws closer, the conversation surrounding Yes Scotland increases exponentially, compared to the conversation regarding Better Together, which barely improves. The same goes for the 24 hours following the airing of major televised debates between leaders of the two parties.

WINNER: Yes Scotland

AGE AND GENDER BREAKDOWNS

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The audience discussing the Scottish referendum is predominantly male, with conversations surrounding Yes Scotland and Better Together comprised of 60% and 59% men respectively. Where we see greater differentiation between the two parties is in the age breakdown. 

While 35% of the audience talking about Better Together is between the ages of 25 and 34, 33% of the audience talking about Yes Scotland is quite a bit older, aged 45 to 54. Further, the Yes Scotland audience is consistently represented by a much broader portion of the population in terms of age. That being said, it’s surprising how few young people, ages 17 and younger, are talking about Yes Scotland. The registered voting age in Scotland was recently lowered to 16 as part of a strategy to win the vote for Scottish independence. It was expected that younger people would be more likely to vote for an independent Scotland, as they have the most to gain from an autonomous Scottish nation, but Yes Scotland has experienced a startlingly low amount of support from this demographic.

WINNER: Yes Scotland

Conversation Content Between Parties

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The main conversation drivers for Better Together and Yes Scotland are depicted in the diagram above. When looking at both parties, there is substantive discussion on both sides. Words such as “tax,” “oil,” “poll,” “currency,” “national health service,” etc. show that deep, hard-hitting issues dominate this conversation.

Drilling down further, the chatter surrounding Better Together generally serves more of a reporting function for the progression of the movement leading up to the referendum vote. We see the names of politicians, such as Jim Murphy, Ed Miliband, Blair McDougall, and Piers Morgan serving as major conversation drivers in addition to the names of politicians mentioned by both groups. However, in the Yes Scotland discussion, no politicians’ names are driving conversation that aren’t also conversation drivers for Better Together.

On the other hand, the talk surrounding Yes Scotland is much more personal. Slogans and hashtags such as #YesScotland, #YesBecause, #YouYesYet, and #VoteYes drive the conversation. These hashtags are being utilized as a means for people to share their personal opinions and stories with one another in order to gain viral traction online. This represents the Scottish people taking a more passionate and individual ownership of this movement as they fight for their independence, whereas people in support of Better Together are more concerned with the bigger picture political outcome.

Finally, it should be noted that some issues are clearly more important to one side than they are to the other. In the Yes Scotland discussion we see terms like “nuclear,” while talk regarding Better Together is driven by terms like “poverty,” “pension,” and “bank.”

WINNER: Draw. Better Together wins from a political perspective. Yes Scotland wins from a personalized perspective. 

Conversation Content – Scotland vs. Rest of UK

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In order to create the diagram above, we isolated the discussion taking place in Scotland and compared it to the discussion taking place in the rest of the UK. It’s clear to see that the majority of the conversation drivers overlap here, meaning that the same top terms are being mentioned in both Scotland and the rest of the UK. 

However, when you look at the conversation drivers for the individual sides there are notable tones being expressed. The conversation in Scotland has taken on a grassroots vibe, with terms like “wee” and “fair” seeing a significant volume of mentions. This reinforces the point that the Scottish people are viewing this as a much more personal issue, and are therefore discussing it in a natural vernacular that is familiar to them. The conversation drivers for the rest of the UK support the claim that they are leveraging social from more of a reporting perspective, instead of a means to express personalized sentiment.

WINNER: Draw. In Scotland, the social content revolved around a more personal level of conversation, representing more of the “voice of the people” than the conversation taking place in the rest of the UK, where the discussion gravitated towards a “legislative” tone. No clear winner surfaced.

WINNER: Yes Scotland

At the end of the day, Yes Scotland wins this #ThursdayThrowdown. While Better Together yielded a reasonable amount of support on social media leading up to the referendum vote, most of the relevant content produced simply reported on the progress of their campaign. On the other hand, Yes Scotland was able to leverage social media as a forum for individuals to express and share their personal opinions and rationale for why Scotland should be autonomous. The Scottish people responded positively to this strategy and saw much greater volumes of conversation.

KEY TAKEAWAYS:

Whether electing a candidate into office, or the passing of legislation or reforms, political organizations must include social listening and analysis in their strategy. This is necessary not only to understand the people, but to actively engage and influence voters. 

The following insights can be applied:

  • Real-time insight: Gain real-time insights into the conversation around your candidate, legislation, or issue. The sooner you understand the conversation, the faster you can respond…providing a distinct advantage over the competition. Layer the data over the straw polls currently used for greater actionable insights.

  • Channel Insights: Know which social channels produce the greatest impact. Leverage these channels to influence voters and other influencers within key target districts or regions.

  • Influencer Identification and Management: Uncover those who most impact your message, legislation, issues, and competition. Leverage these people as evangelists to amplify your message and influence others both online and offline.

  • Conversation Drivers: Not only surface key conversation drivers for greater understanding of popular sentiment, but actively participate in the conversations around these drivers. Guide/influence the conversation through social media to impact offline voter behavior.

  • Real-Time Feedback Loop: Instantly understand how a debate, speech, new campaign commercial, or other messaging performed so you can make faster course-corrections if necessary, or take advantage of opportunistic conversations to amplify your messaging.

  • Geographics: Leverage geographic heatmaps and social data, over-layed with current voter statistics already available to identify and manage pockets of voters in terms of sentiment, issues, and influencers. Develop a volunteer base structured from geographic social media heat maps.

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Looking to learn more about how Social Media can impact your political race? Contact Tracx now to see more.

Social Shake-Up, Here We Come!

  
  
  
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Tracx is heading to Atlanta!

We’re so happy to be partnering with Social Media Today at next week’s Social Shake-up in Atlanta, Georgia taking place at the Midtown W Hotel September 16 - 17.  After an amazing event last year, this year’s is bigger than ever with dozens of speakers, including Kraft’s Jola Oliver participating in the panel “The Art and Science of Data: Engaging Audiences the Data Science Way."

Check us out at our table for a demo of the industry leading analytics and engagement platform…and enter to win a new Apple Watch on release day. (That’s right…the new one just announced on Tuesday).

Social Media Today has assembled 125 of the most impressive leaders of big-picture social and technology to speak about the rapidly changing way that today’s businesses are operating. Conversations will center on the new ways to connect with customers, employees, managers, and leaders. Also, the newfound requirements of providing an authentic human connection will be explored.

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Tracx's goal next week is to forge relationships with the movers and shakers of social business across multiple verticals. Also, we’ll explore ways to connect with the global consumer, and to learn about emerging models of the collaborative economy and what it means for marketing. 

If you’ll be attending The Social Shake-Up as well, make sure to drop by the Tracx demo table to see our unified enterprise social media platform in action, and to meet some of the awesome people that work here.

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Social Influencer Insight Metrics, Part 2: Impact

  
  
  

Today we’re continuing our Social Influencer Insight Metrics series. In Part 1, we defined an influencer as a person or a group of people who possesses greater than average potential to influence due to attributes such as frequency of communication, personal persuasiveness, or size of and centrality to a social network, among other traits. We discussed how over the past decade, more and more enterprises have recognized the lucrative potential of developing relationships with influencers. Tracx streamlines this process, providing unparalleled influencer identification and management.

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In our whitepaper titled 5 Influencer Insights That Matter we outline the 5 key insights that comprise an efficient and powerful influencer. In this post, we'll address the importance of impact.

 

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Tracx goes beyond just measuring impression-based reach, and instead looks at how much of the audience is engaging with the influencer’s posts. It’s helpful to alter perspectives a bit and look at how many interactions each post gets, as opposed to simply looking at impressions. Reach feeds an influencer’s impact. Impact feeds your brand conversations.

A recent study found that 55% of brands have earned-media goals that include criteria such as substantially increased numbers of Facebook likes, Twitter followers, and other social network interactions that result in web visits (Source: 2013 Digital Influence Report, Technorati Media).

If your company has earned-media goals, impact is where you begin to see results. It’s these interactions with influencers (impact) that fuel your earned media engine.

Impact can be leveraged as an insight before, during, and after your influencer marketing programs. Use it beforehand to help rank influencers during selection. Use it during to ensure that your influencer engagement is resulting in audience interaction. Use it after as a success measure of your program.

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The #FridayFive for September 5th: #NFLkickoff, Action Movie Kid, and IKEA's bookbook

  
  
  

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Happy Friday, everyone! Today we continue the tradition of the #FridayFive here at Tracx. Every Friday, we'll provide a quick rundown of our favorite content that gained traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform. 

The Tracx dashboard collects trending content and presents a complete and holistic real-time view of what's popular across the web. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

Donut Getting A Massage

TGIF! I figured I’d kick this #FridayFive off with an easy laugh. Meet Donut, a little pup that enjoys reading the newspaper, winking at cameras, and getting his neck massaged to smooth R&B. The Tracx community dashboard picked this video up as trending towards the end of the week, as it was viewed over 100,000 times on Wednesday and Thursday. Personally, I’m probably responsible for over 20 of those views…

#NFLkickoff

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Hallelujah! The 2014 NFL season is underway, and fanatics everywhere are struggling to contain their excitement. The hashtag “#NFLkickoff” has been used this week for everything football-related, and accordingly we’ve seen millions and millions of mentions on all social networks, from Facebook to Twitter to Instagram. Brands have hopped on the #NFLkickoff bandwagon with hopes of gaining more publicity and exposure, media outlets have used it to provide finalized rosters and other updates, and of course fans everywhere have used the tag to show their enthusiastic support as well as talk trash to their opposition……oh by the way……Go PATRIOTS!!!

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Experience the power of a bookbook™

This IKEA ad is hilarious. I know I can’t be alone when I say that I’m growing a little tired of all of these overhyped cutting-edge gadgets being promoted like mad as they claim to redefine the way we live our lives. For their 2015 catalog, IKEA has chosen to demonstrate the power of the “bookbook.” Sit back, watch the ad, and prepare to be amazed.

Action Movie Kid - Volume 2

This kid’s dad is awesome. “Action Movie Kid” is a YouTube series in which a 3-year-old boy performs epic and amazing feats and stunts…thanks to his father’s special effects editing skills. Aside from the impressive homemade visuals, this video has gone viral due to the clear bond between father and son, resulting in over 3.5 million views in the past 10 days. The series serves as a creative way for this dad and his boy to work on a project together, share it with the world, and have it for the rest of their lives. Thanks, YouTube.

Fast Food Strike

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More than 430 fast food workers went on strike on Thursday in a demonstration for higher wages. Dozens were arrested according to organizers of the protest. Employees from NYC to Chicago to Los Angeles put down their deep fryers and picked up their picket signs to push for a $15 minimum wage. The rallies included acts of civil disobedience, primarily the blocking of major streets by the protestors. The story broke out not only via major news outlets, but also on social media. Twitter users utilized the network to spread the word of the protest, as well as the impact it is having.

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The #FridayFive for August 29th: Patrick The Wombat, Burning Man, and National Dog Day

  
  
  

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Happy Friday, everyone! Today we continue the tradition of the #FridayFive here at Tracx. Every Friday, we'll provide a quick rundown of our favorite content that gained traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform. 

The Tracx dashboard collects trending content and presents a complete and holistic real-time view of what's popular across the web. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

National Dog Day

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This past Tuesday was National Dog Day, and if you spent any time on social media it’s likely that you saw your news feeds filled with your buddies’ favorite four-legged friends. Everyone from brands, to celebrities, to average Joe’s all embraced the holiday by sharing pictures, videos, and sentimental posts about their pups.

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Celebrity Pet Lifestyle Expert and Animal Behaviorist Colleen Paige founded the holiday in 2004 with the intention of establishing a day to honor dogs more than we currently do, and to encourage adoption and rescue. It can be seen as a “K9 4th of July,” or can be celebrated as a birthday for rescued dogs. If you love dogs like we do, consider donating to your local shelter in honor of National Dog Day!

Burning Man

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Burning man is a weeklong annual event held in the Black Rock Desert in northern Nevada. Occurring every year since 1986, the event is best described as an experiment in community, art, radical-self expression, and extreme self-reliance. It is said that one cannot truly conceptualize what Burning Man is like until he or she has actually spent time in the temporary community of over 50,000 people. Currency is not allowed, and some of the world’s most creative (and abstract) musicians and artists flock to the desert each year to escape from the realities of everyday life and show off their weirdness. Even though Burning Man takes place in a remote desert, people in attendance still took to social media this week to update their friends of all of the amazing things they were experiencing.

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But of course, there are always going to be people that poke fun at those that choose to be a little different…

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Jimmy Kimmel's "Friends" Reunion

Fans of the classic sitcom Friends went crazy this past week when Jimmy Kimmel staged an unexpected reunion with three of the show’s stars – Jennifer Aniston, Courtney Cox, and Lisa Kudrow. Aniston was on Kimmel’s late night show to promote her new movie, Life Of Crime, and reluctantly read a fan fiction script composed by Kimmel himself. People spread this video like viral wildfire across all social networks, primarily Facebook and Twitter, resulting in over 2 million views in just 2 days.

Happy Birthday to Patrick the Wombat

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Never underestimate the degree to which the Internet can surprise you. This week, the world’s fattest and oldest wombat turned 29 years old, and received way more ‘happy birthday’ wishes than your most popular Facebook friend. Patrick the wombat weighs in at just under 40 kilos, and has been hand raised by the owners at Ballarat Wildlife Park. Tourism Australia took to Facebook to wish Patrick a happy birthday on Tuesday, and the post went viral due to cuteness overload.

Since the post, Patrick has gained over 5,000 new fans on his Facebook page, and the Ballarat Wildlife Park has decided to extend his birthday into a weeklong celebration. Happy birthday, Patrick!

Salmond vs. Darling Debate

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This past Monday evening Scotland’s First Minister Alex Salmond and Better Together leader Alistair Darling went head to head in their final televised debate regarding the potential secession of Scotland from the UK. According to a post-debate poll of a little over 500 people, Salmond beat Darling heavy-handedly, as their scores were 71% and 29% respectively. However the conversations on social media don’t represent such an overwhelming split.

We wrote a blog post discussing our analysis of social data surrounding the debate, which highlights some interesting findings. Obviously people are voicing their opinions on social media as the referendum vote date of September 18th draws nearer, but what is most surprising is how the discussion is trending geographically.

Social Influencer Insight Metrics, Part 1: Relevance

  
  
  

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At Tracx, we define an influencer as a person or group of people who possesses greater than average potential to influence due to attributes such as frequency of communication, personal persuasiveness, or size of and centrality to a social network, among other traits. Over the past decade, more and more enterprises have recognized the lucrative potential of reaching out and developing relationships with influencers. But first, you must identify these influencers. Using Tracx, you gain unparalleled influencer identification and management.

describe the imageIn our whitepaper 5 Influencer Insights That Matter we outline the 5 key insights that comprise an efficient and powerful influencer. In this post, we’ll discuss the importance of relevance.

Relevance is determined by how closely the posts of an influencer match your brand’s strategic keywords. To start, you’ll need to create a solid list of search terms and enlist a reliable software platform such as Tracx to help you identify and rank influencers. Influencer marketing is most beneficial as a symbiotic relationship, so going through this process is not just important for your own sake, but also for the sake of your influencer’s appreciation of a good fit. Provide a positive experience for you influencer, and you’ll be more likely to have a positive experience for your program.

Here are the top reasons for influencers to work with brands according to Technorati Media’s 2013 Digital Influence Report:

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To learn more about influencer marketing and the other four remaining influencer insights that matter, download our whitepaper below.

Salmond and Darling: The Debate On Scottish Independence Through The Social Lens

  
  
  

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On Monday evening, Scotland’s First Minister Alex Salmond and Better Together head Alistair Darling went toe-to-toe on a global stage for their final debate leading up to the referendum vote, which will take place on September 18th. The debate was held at the Kelvingrove Art Gallery and Museum in Glasgow, and covered major topics such as oil revenues, currency, and the future of nuclear weapons and defensive strategy.

The debate was split into four sections – Opening Statements, The Issues, Cross-Examination, and Closing Statements. Each of the issues was introduced by a question from the audience, and addressed the following concerns: Economy, Scotland at Home, Scotland in the World, and What Happens After the Vote.

Although Darling won the first debate a few weeks ago, this time around he appeared on edge and nervous while Salmond was more confident and prepared. In the past Salmond had struggled with the question, “What’s your Plan B?” if Westminster refuses to share the pound with a newly independent Scotland. However on Monday, Salmond stated that he was first and foremost seeking a “mandate” from the people of Scotland to negotiate to share the pound.

What does Social Media Tell Us?

After the debate, a snap poll was conducted by The Guardian newspaper and polling company ICM, which suggested that Salmond’s score was 71%, against Darling’s 29%. However, the poll was comprised of only about 500 people, so we decided to look at people’s reactions to the debate through the lens of social media via the Tracx platform. 

255,559 relevant tweets were generated in the 24 hours following the debate. While according to the poll Salmond won in dramatic fashion, the conversation on social media tells a different story. As depicted in the chart below, many people saw the debate as being relatively close. Conversation volume was split almost exactly down the middle for each politician.

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Sentiment

Also, people’s sentiment towards both Darling and Salmond was very similar, with Salmond receiving a slightly higher overall sentiment score.

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Surprising Regional Activity

Naturally, the debate trended on Twitter heavily in the UK, as shown in this geo-heatmap displaying conversation volume.

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But what really caught our eye was that the debate hit the trending charts in Malaga, Gibraltar, Seville, and Spain as a whole. It’s very possible that Spaniards are keeping a close eye on the fight for Scottish independence with the Catalonian independence movement in mind.

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Beyond Simple Hashtags

It’s easy to measure the virality of a hashtag. Tracx allows for more in depth insight by surfacing not just hashtags, but the main conversation drivers in any given discussion. In regards to Monday’s debate, the terms being used in the conversations surrounding each politician were very similar. However, we saw increased mentions of major issues such as ‘currency’, ‘oil’, and ‘economy’ in the posts exclusively mentioning Salmond. This shows that people discussing Salmond are talking about more of the major issues at hand, more often, while people talking about Darling are more prone to producing high-level topic discussion and opinion-based posts.

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ERIC FORST APPOINTED VICE PRESIDENT OF CLIENT SERVICES, TRACX

  
  
  

ForstHeadShot2 (533x800) resized 600New York, NY, August 20, 2014 – Tracx, the leading unified enterprise social media platform, today announced that Eric Forst has joined its executive team as the Vice President of Client Services. This new role within the organization reinforces Tracx’s commitment as a customer-centric organization as they continue to grow rapidly.

In his role as VP, Client Services, Mr. Forst will leverage his deep experience in SaaS platforms for digital and social media to oversee and manage the Tracx client services department to maintain its industry-leading customer satisfaction levels. Eric will head the Tracx training and on-boarding programs, including the development of a video training series, spearheading regional and national user conferences, and developing improved processes for inbound customer support and account management.

“As Tracx continues to experience rapid growth as the industry’s leading social media analytics and engagement platform, we are committed to ensuring our clients' success with a renewed commitment to our delivery of services.” Geoff Farris, CRO of Tracx.

Prior to Tracx, Eric was Chief Sales Officer of Synapsify, Inc., a text-analytics company and he was VP business development for Banyan Branch (now Deloitte Digital), a social media agency. In addition, he headed agency partnerships and territory sales for Visible Technologies, a social media analytics platform. He has also headed corporate marketing for Traffic Marketplace, one of the Internet's largest display advertising networks in 2005, and for Agile-1, a hosted software solution for the staffing industry.

Eric received his MFA in English/Creative Writing from UMASS, Amherst and his BA in Foreign Affairs from the University of Virginia. Eric is a frequent speaker on social media and marketing and has presented at venues including Text Analytics World, Social Media Club, MediaPosts' OMMA conferences, Gravity Summit and Digital Hollywood.

The #FridayFive for August 22nd: A Mystery Dance Machine, #EverySimpsonsEver, And The Best Coach of All Time

  
  
  
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Happy Friday, everyone! Today we continue the tradition of the #FridayFive here at Tracx. Every Friday, we'll provide a quick rundown of our favorite content that gained traction on social throughout the week. These trends are identified using the Community Dashboard in the Tracx Social Enterprise Platform. 

The Tracx dashboard collects trending content and presents a complete and holistic real-time view of what's popular across the web. This information is invaluable for people and enterprises that want to produce content that is highly relevant, and who also want to weigh in on the most current topics possible. While the #FridayFive will always consist of content that yielded significant attention in the social media world, these lists are comprised of the trends that grabbed OUR attention the most. They might be informative, controversial, or comical.

Try to Match This Man’s Passion This Weekend…

It’s been a long week, and I feel the exact same emotions that must be pulsing through this man’s body as he shows his living room dance floor who’s boss. Who is this mystery dance machine? Does anyone know of how to get in contact with him? I need to hang out with this guy… While at first glance this video may come across as a huge joke – and it is – there are valuable lessons to be learned from watching this legend express himself in the form of dance. There is no such thing as a bad dancer, as long as you bring the correct attitude along with your moves. This guy doesn’t have a care in the world, and clearly is having the time of his life despite performing for a less than amused audience of young children. From the hip movements at 47 seconds, to his uncontrollable explosion of passion at 57 seconds, this man serves as a brilliant reminder to not take life too seriously, and to do what makes you smile. No matter what you’re up to this weekend, try to have as much fun as this guy! 

David Belisle's Little League World Series Ending Motivational and Inspirational Speech

This clip of Little League coach David Belisle’s post-game speech to his team has gone viral across all major social networks this week, and has been shared most notably on Facebook. Everyone from news outlets, to baseball fans, to people just looking to share an uplifting story has taken to social media to spread these inspiring words. After a devastating 8-7 loss in the Little League World Series, Belisle gathered his team, the Cumberland Americans from Rhode Island, to look them in the eye and explain just how proud of them he is. While it’s not so common to see a post-game speech from the perspective of the losing team, Belisle delivers a truly special message that I hope the kids keep with them for as long as they would have kept the memories of victory. Best coach ever.

The Most Important ALS Ice Bucket Challenge of Them All – MUST WATCH

The #IceBucketChallenge to #StrikeOutALS needs no introduction. If you’ve been on the Internet in the past two weeks or so, chances are that you’ve been exposed to the never-ending videos of people around the world dumping buckets of ice water on their heads. Donations for the cause reached over $41 million yesterday evening, and continue to grow heading into the weekend.

While some people have grown a little exhausted of the countless challenge videos appearing on their social feeds, a young man diagnosed with ALS explains just how much this movement has meant to him, and the entirety of the ALS community. Jump to 1:58 to skip the humorous part and get to the meaningful stuff.

The Tracxters around the globe – from NYC, to London, to Tel Aviv – were challenged by one of our very own, and of course we rose to that challenge.

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And just for some good fun, here’s a compilation of ice bucket challenge FAILS:

#EVERYSIMPSONSEVER

Starting yesterday, the FXX Network is airing every episode of The Simpsons EVER. The marathon will continue all the way through to September 2nd, when the season 25 finale will be broadcasted. The purpose of the marathon is to pay homage to the longest-running sitcom and animated show of all time. Since its premier in 1989, The Simpsons has established a cult following, comprised of viewers from all ages and demographics. Accordingly, fans of the show have taken to social, primarily Twitter, to voice their enthusiasm/excitement for the marathon, to share interesting facts, and connect with other diehard fans.

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But hey, being a true Simpsons fan has its difficulties…

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 #YesBecause

On September 18th, 2014 a referendum on whether Scotland should be an independent country will take place. Obviously this is grounds for heated debate for members of both nations, and the conversation on social media is bursting with activity. For several weeks in a row now, the Tracx Community Dashboard has surfaced the hashtag #YesBecause as trending on major networks such as Twitter and Facebook. ‘#YesBecause’ is being used for advocates of Scottish independence to voice their opinions on why Scotland deserves secession from the UK, and it’s one of the most informed conversations we’ve seen on social.

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Leading up to September 18th, we’ll look more closely at the push for Scottish independence through the lens of social media, so keep your eyes peeled.

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