Making Tracx

Tracx Recognized as AlwaysOn Global 100 Company to Watch

Posted by Marketing on Jul 6, 2015 9:40:00 AM

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NEW YORKJuly 6, 2015 /PRNewswire/ -- Tracx Inc., the leading social business management platform, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 100 Companies to Watch.  Inclusion in the AlwaysOn Global 100 Companies to Watch signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Tracx was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

"The social landscape is evolving so rapidly and touching more stakeholders than ever, so consistent innovation and disruptive thinking are crucial to arming enterprises with the data and actionable insights they need to harness the power of social media," said Eran Gilad, CEO of Tracx. "Tracx's platform was built from the ground up with social intelligence at the core, which has allowed us to deliver data-driven intelligence to our clients, whether its sentiment analysis or visual listening, that has allowed them to engage with and understand their target in a much more robust and intelligent way.  We are thrilled that AlwaysOn selected Tracx as a top 100 Company to Watch and we look forward to continuing to deliver smarter social to our enterprise clients."

Tracx and the AlwaysOn Global 100 Companies to Watch will be honored at AlwaysOn's tenth annual Innovation Summit at the Computer History Museum on July 8th and 9th, 2015.

This two-day exclusive event treats attendees to a high-level debate and discourse on top trends and opportunities in the booming digital media, entertainment, on-demand, and cloud computing sectors. The Innovation Summit is produced in an intimate and social setting, where participants can easily meet up, socially network, and make deals happen.

"As users shift from desktop to mobile, and more IT departments turn to the cloud, the Global Silicon Valley is opening up new markets for amazing new apps and services.  More and more legacy institutions are being disrupted by technology innovation, and as the headlines ring from coast to coast, demand for efficiency and quality tops decades breaks apart monopolies.  This year's up-and-comers are quickly moving into these new markets and bringing quick, nimble apps to users ready to adapt to technology's changing landscape," says Tony Perkins, founder and editor of AlwaysOn. "The technology marketplace is being driven by the companies that made this year's AlwaysOn Global 100 Companies to Watch list. We congratulate the AlwaysOn Global 100 Companies to Watch, companies that our editors believe represent some of the highest-growth opportunities in today's private company marketplace."

The AlwaysOn Global 100 Companies to Watch winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2015 list.

A full list of all the AlwaysOn Global 100 Companies to Watch winners can be found on the AlwaysOn website at: http://www.aonetwork.com/

About Tracx 

Tracx is the leading social business management platform empowering enterprises and brands to create, manage, monetize and optimize social interactions throughout the consumer journey. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually-driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. More than 450 brands worldwide rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit www.tracx.com.

About AlwaysOn 

AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn's mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.
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Topics: press release

The Friday Five for July 3rd, 2015

Posted by Marketing on Jul 3, 2015 11:04:00 AM

Following is this week's Friday Five! a quick rundown of our favorite social media content that gained traction online over the course of the week. The articles herein are identified using the Tracx social business management platform. They cover everything from social media industry-related content, to unique projects that we feel utilized social data in a powerful way, to pieces that simply piqued our interest or made us think about a given topic differently.

So, without further ado, we bring you the Friday Five!

Using the Apple Watch for Social Media Marketing

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Unveiled in 2014 and unleashed in 2015, the Apple Watch is one of the biggest revolutionary devices in technology. The watch was designed to make life easier for iPhone users and as such, has become a thing of much intrigue for businesses and companies. The Apple Watch is obviously small, but this has provided marketers with the opportunity to practice the phrase, ‘less is more’.

Top 3 Predictions about Social Media Marketing

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The many hundreds of platforms used for socializing online have brought a lot of change in online interaction. So if there is one thing we need to know is, it is about what the future will be bringing. Here are our top 3 predictions about how social media is going to give us a few surprises.

Is Your Marketing Old School? What About Your Customers?

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Marketing can be one of those disciplines when tactics and strategies vary greatly based on the industry your business is in. Some businesses prefer traditional media, direct mail and face-to-face personal selling. Others understand going exclusively digital is perfect for the people they want to reach and the message they want to get across. Neither of these are wrong, they're just different. 

B2B Marketing: The Real Power of Social Media Marketing

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Do you remember Arby’s tweet “Hey @Pharrell, can we have our hat back? #GRAMMYs” that generated 81,764 retweets and 48,437 favorites?

(Arby’s later bought Williams’s fedora for $44,000 and donated the money to his charity). Humor and (less than) 140 characters can lead to a great exposure on Twitter.

Lego social media chief: Oreo set a dangerous precedent for real-time marketing

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In the past couple of years we’ve seen a popular trend in marketing evolve, whereby brands seek to create connections with consumers by emulating Oreo’s well-known ‘Dunking in the Dark’ ‘real-time’ moment from the 2013 Super Bowl.

No one is saying that wasn’t a brilliant move. However, it set a dangerous precedent for brands, as to what constitutes real-time marketing.

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Topics: #FridayFive

The Friday Five for June 26th, 2015

Posted by Marketing on Jun 26, 2015 11:11:55 AM

Following is this week's Friday Five! a quick rundown of our favorite social media content that gained traction online over the course of the week. The articles herein are identified using the Tracx social business management platform. They cover everything from social media industry-related content, to unique projects that we feel utilized social data in a powerful way, to pieces that simply piqued our interest or made us think about a given topic differently.

So, without further ado, we bring you the Friday Five!

Why You Should Include Influential Social-Media Users in Your PR Strategy

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The newest emerging marketing category is all about social media users with large followings, sometimes called "influencers," those undercover trendsetters who are gradually adding new layers to the way marketers leverage social.

Social Media Advertising and the Millennial Mom 

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A decade ago, teenagers used social media to connect with their peers. Today, this same group is part of the Millennial generation – many of whom are moms. So, why is this important to social media marketers?

Taylor Swift aside, not all social-media complaints find satisfaction

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Are your customer service needs being served through social media?

5 Unusual Tips to Improve Your SEO With Social Media

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Social media has a significant impact on your search results, and a strong social presence can boost your search rankings. In this article you’ll discover five ways to use social media to improve your search rankings.

6 Secrets of Generating Huge Returns from Social Media

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If you do the right things, social media will let you create genuine relationships with your prospective customers – and drive massive product sales. Here are 6 secrets to help you generate huge returns from social media.

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Topics: #FridayFive

The Friday Five for June 19th, 2015

Posted by Marketing on Jun 19, 2015 10:26:53 AM

Following is this week's Friday Five! a quick rundown of our favorite social media content that gained traction online over the course of the week. The articles herein are identified using the Tracx social business management platform. They cover everything from social media industry-related content, to unique projects that we feel utilized social data in a powerful way, to pieces that simply piqued our interest or made us think about a given topic differently.

So, without further ado, we bring you the Friday Five!

Should Brands Devote More Attention to Analysing Visual Social Data?

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Forrester research suggests brands are too intent on focusing their social analysis on what consumers are saying, and are missing crucial insight around the images they are posting.

7 Massive Ways Mobile Has Changed Brand Awareness on Social

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Obviously, every huge and small business is realising how important mobile device users are and the future of web usage will be theirs. Social media use on mobile comes with a lot of benefits. You don’t need diverse types of training to make the most of these benefits for the sake of you business.

Learn From How The Top Brands Use Social Media

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While their industries are very divergent, top brands on social do share one very important attribute: they are great at building their brands. With that in mind, let’s look at some of the strategies they use in their social media marketing programs.

3 Tips for Successful Social Storytelling

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Every brand has its own story to tell. Yet, when it comes to social media, many companies still struggle to find the right words.

Social Media Marketers: Do This, Not That

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Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.

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Topics: #FridayFive

The Friday Five for June 12th, 2015

Posted by Marketing on Jun 12, 2015 10:20:00 AM

Following is this week's Friday Five! a quick rundown of our favorite social media content that gained traction online over the course of the week. The articles herein are identified using the Tracx social business management platform. They cover everything from social media industry-related content, to unique projects that we feel utilized social data in a powerful way, to pieces that simply piqued our interest or made us think about a given topic differently.

So, without further ado, we bring you the Friday Five!

The New Guide To Minimizing Legal Risks In Social Media Marketing

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A couple of years back, [the author] wrote a post called “the essential guide to minimizing legal risks in social media marketing.” Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops.

The Five Rules of Social Media Marketing That Matter

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Leveraging your online marketing strategies with social media can do much more than just elevate your customer base. Over time, you start to develop a sense of branding, after which your audience synonymously sees your product as a brand. That being said, in order to get to that point, you need to follow a set of rules; five of which are listed below and are the ones that absolutely matter! 

 

6 Ways to Build a Rabid Following on Social Media

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The days of build it and they will come are behind us. Content is king and all businesses, whether they like it or not, are in the content business. The smart companies know this and are setting themselves up for long-term success in their markets.

4 Ways You Can Market Your Business Using Instagram

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With Instagram, businesses can connect authentically, directly, and efficiently with many current and future customers in order to grow your business, and also reach your targeted audience

How to Foster a Cohesive Social Media Brand

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Are you using social media marketing to extend your brand’s reach?

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about tracx

Tracx is a 360-degree social media management software (SMMS) platform delivering unified social intelligence that allows enterprises to manage, share and extract actionable insights, threats and opportunities from the social web.